An empirical research on customer satisfaction - Sankaralingam, Poongavanam
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This book has been primarily designed for the research scholars and Post graduate students of commerce and management. It would be immensely used to practicing managers. This book captures the significance of customer satisfaction in the globalized market. This book is intended to provide various theoretical and managerial aspects of customer satisfaction. Chapter 1 deals with important theories, concepts, issues related to customer satisfaction, objectives, need, company profile and limitation of the study. Chapter 2 is devoted to the research methodology, data analysis and interpretation.…mehr

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Produktbeschreibung
This book has been primarily designed for the research scholars and Post graduate students of commerce and management. It would be immensely used to practicing managers. This book captures the significance of customer satisfaction in the globalized market. This book is intended to provide various theoretical and managerial aspects of customer satisfaction. Chapter 1 deals with important theories, concepts, issues related to customer satisfaction, objectives, need, company profile and limitation of the study. Chapter 2 is devoted to the research methodology, data analysis and interpretation. Chapter 3 presents the major findings of the research, suggestions and conclusion.
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Autorenporträt
Dr.S.Poongavanam working as Associate Professor in AMET Business School. He published nearly 140 articles in Scopus indexed journals/UGC approved journals and other indexed journals. He also presented nearly 30 papers in international and national conference. He has undertaken research project and conference sponsored by government agencies..