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This is a comprehensive approach to the study of behavioural economics, which provides an alternative approach to the standard economics model in understanding how and why economic decisions are made. It includes recent research and offers an overview of methodology as well as case studies in every chapter that elucidate the issues raised. It is aimed at third and fourth year undergraduate students familiar with the foundations of the standard economics model.
Table of contents:
PART 1: INTRODUCTION
Nature Of Behavioral Economics
PART 2: FOUNDATIONS
Rationality
Values,
…mehr

Produktbeschreibung
This is a comprehensive approach to the study of behavioural economics, which provides an alternative approach to the standard economics model in understanding how and why economic decisions are made. It includes recent research and offers an overview of methodology as well as case studies in every chapter that elucidate the issues raised. It is aimed at third and fourth year undergraduate students familiar with the foundations of the standard economics model.

Table of contents:
PART 1: INTRODUCTION
Nature Of Behavioral Economics
PART 2: FOUNDATIONS
Rationality
Values, Attitudes, Preferences and Choices
Decision Making Under Risk and Uncertainty
Mental Accounting
PART 3: INTERTEMPORAL CHOICE
The Discounted Utility Model
Alternative Intertemporal Choice Models
PART 4: STRATEGIC INTERACTION
Fairness And Social Preferences
Behavioral Game Theory
PART 5: CONCLUSION
The Future Of Behavioral Economics
Autorenporträt
NICK WILKINSON is Associate Professor of Economics at Richmond University - The American International University, London, UK. As well as being an experienced university lecturer he has also worked in a variety of business and management roles including Director of Operations for Gymtech, New York. He is also author of Managerial Economics: A Problem-Solving Approach (CUP).