An Introduction to Business Analytics - Koole, Ger
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Business Analytics (BA) is about turning data into decisions. This book covers the full range of BA topics, including statistics, machine learning and optimization, in a way that makes them accessible to a broader audience. Decision makers will gain enough insight into the subject to have meaningful discussions with machine learning specialists, and those starting out as data scientists will benefit from an overview of the field and take their first steps as business analytics specialist. Through this book and the various exercises included, you will be equipped with an understanding of BA,…mehr

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Produktbeschreibung
Business Analytics (BA) is about turning data into decisions. This book covers the full range of BA topics, including statistics, machine learning and optimization, in a way that makes them accessible to a broader audience. Decision makers will gain enough insight into the subject to have meaningful discussions with machine learning specialists, and those starting out as data scientists will benefit from an overview of the field and take their first steps as business analytics specialist. Through this book and the various exercises included, you will be equipped with an understanding of BA, while learning R, a popular tool for statistics and machine learning.
Autorenporträt
Ger Koole is full Professor of Business Analytics at Vrije Universiteit Amsterdam. He teaches Business Analytics, Data Science and Optimization to students of all levels and backgrounds. He has published close to 100 scientific papers in international peer-reviewed literature, and supervised almost 20 PhD students. He is (co-)founder of three companies in the areas of online advertising, workforce planning and revenue management. His work covers a broad range of techniques such as optimization, statistics and machine learning, applied in various business areas such as healthcare, customer contact and hospitality.