An Introduction To Entrepreneurship - Robinson, Anthony
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This book is an introduction to entrepreneurship, and its approach is resolutely interdisciplinary. Its objective is to present to the reader the different aspects of the entrepreneurial process and demystify it. At the end of its reading, students will have acquired and developed the tools of analysis and reflection to understand the importance of entrepreneurship and its processes. It is divided into five main parts: the framework, the approach, the methods, and the evolution of the activity and, finally, the different facets of entrepreneurship. It is aimed at an audience of students in the…mehr

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Produktbeschreibung
This book is an introduction to entrepreneurship, and its approach is resolutely interdisciplinary. Its objective is to present to the reader the different aspects of the entrepreneurial process and demystify it. At the end of its reading, students will have acquired and developed the tools of analysis and reflection to understand the importance of entrepreneurship and its processes. It is divided into five main parts: the framework, the approach, the methods, and the evolution of the activity and, finally, the different facets of entrepreneurship. It is aimed at an audience of students in the human sciences, exact and applied, and anyone wishing to understand entrepreneurship better. It has been designed for diverse audiences and does not require any prerequisites. Entrepreneurship is seen as a means to improve a country's competitiveness, foster economic growth, and increase employment opportunities. Researchers and decision-makers agree that an entrepreneurial economy is a dynamic and an innovative economy that is to say who experiment with new ideas, new products, or processes, which allow it to renew itself.
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Autorenporträt
About Anthony Robinson I was born in England and experienced World War Two's bombing and rationing. Before Primary School finished, I was in the small country town of Gulgong, Australia. No bluebells, crocuses, and daffodils in Spring, instead, a harsh dry country where boys walked barefoot to school and when it eventually rained, all the family became prospectors looking for traces of gold in the dirt gutters. Aged 10 in that year, I hunted every week for rabbits and fed the family and our dogs, collecting the skins to sell to hat-makers. The next year we moved to Sydney and High School, where my early ambitions were to be a scientist. Working for the Public Service, I got a scholarship and became a teacher. There was no time for writing as I was busy raising two beautiful daughters and playing tennis. Everything changed when I bought a MacIntosh and started up the first User Group in Australia. It was fantastic being on the leading edge of technology and so I went into Information Technology. Now there were hours on the train and stories that must be told about Merlin and Arthur Pendragon and old blank accounting books to write them into. I'm glad I learned Speed Reading as it helped me do three degrees and these days to read children's books by the bucket load. How good is it to learn new software such as Adobe Cloud which I use exclusively to produce my fantasy books, their covers and my websites!