ANALYSING PROFESSIONAL GENRES - OSMAN, HAJIBAH
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This publication presents the theoretical framework, the process and the procedures required in analysing professional genres. Using university brochures as a sample genre, the generic structure including the move structure and the communicative functions of the brochures are identified. The socio- cognitive strategies writers use to construct this genre are discussed. A well-planned module for genre-based teaching is also included. This publication can be used by students of applied linguistics and other researchers who intend to use genre analysis as a research method.

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Produktbeschreibung
This publication presents the theoretical framework, the process and the procedures required in analysing professional genres. Using university brochures as a sample genre, the generic structure including the move structure and the communicative functions of the brochures are identified. The socio- cognitive strategies writers use to construct this genre are discussed. A well-planned module for genre-based teaching is also included. This publication can be used by students of applied linguistics and other researchers who intend to use genre analysis as a research method.
Autorenporträt
HAJIBAH OSMAN PhD. is an Associate Professor at the Academy of Language Studies, Universiti Teknologi MARA, Malaysia. Her PhD. is in Language and Linguistics specialising in genre analysis. She has done extensive work in promotional genres. Her latest publication is in Discourse & Communication, Sage Publication.