Andere Kunden interessierten sich auch für
![Major differences along the supply chain between B2B and B2C marketing with regard to]( "Major differences along the supply chain between B2B and B2C marketing with regard to")
Major differences along the supply chain between B2B and B2C marketing with regard to "Fast-Moving-Consumer-Goods" (FMCG)17,95 €![Business as Networks and the Relationship context, Supply Chain Management, Services for Business Markets and Open Innovation]( "Business as Networks and the Relationship context, Supply Chain Management, Services for Business Markets and Open Innovation")
Business as Networks and the Relationship context, Supply Chain Management, Services for Business Markets and Open Innovation18,95 €![B2B versus B2C Marketing - Major Differences Along the Supply Chain of Fast Moving Consumer Goods (FMCG)]( "B2B versus B2C Marketing - Major Differences Along the Supply Chain of Fast Moving Consumer Goods (FMCG)")
B2B versus B2C Marketing - Major Differences Along the Supply Chain of Fast Moving Consumer Goods (FMCG)18,95 €![The Body Washer: A Marketing Plan for the United Arabic Emirates]( "The Body Washer: A Marketing Plan for the United Arabic Emirates")
The Body Washer: A Marketing Plan for the United Arabic Emirates18,95 €![Hydrogen powered innovations - Insight into the Attitude of Consumers towards Hydrogen as an Energy Carrier]( "Hydrogen powered innovations - Insight into the Attitude of Consumers towards Hydrogen as an Energy Carrier")
Hydrogen powered innovations - Insight into the Attitude of Consumers towards Hydrogen as an Energy Carrier47,95 €![The Relation of Happiness and Social Capital. Analysis based on the World Value Survey]( "The Relation of Happiness and Social Capital. Analysis based on the World Value Survey")
The Relation of Happiness and Social Capital. Analysis based on the World Value Survey17,95 €![How Contemporary Publishers Reach Out to Their Customers: Transition from B2B to B2C Marketing in the Publishing Industry]( "How Contemporary Publishers Reach Out to Their Customers: Transition from B2B to B2C Marketing in the Publishing Industry")
How Contemporary Publishers Reach Out to Their Customers: Transition from B2B to B2C Marketing in the Publishing Industry38,00 €
Bachelor Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Vienna University of Economics and Business (Institut für Wirtschaftsinformatik und BWL), course: Vertiefungskurs VI - Spezialisierung E-Commerce, language: English, abstract: This Bachelor thesis deals with geographic information system software in the traditional GIS-Desktop SW range. The idea of this literature work and qualitative field study is to arrange the concept of a 'criteria catalogue' as a decisive base for the acquisition of the market segment' 'professional GIS-Desktop SW systems' of Business to Consumer (B2C) and Business to Business enterprise (B2B) serves. A basis for the production of a criterion catalogue was the analysis of the extracts of the GIS-Research study of the company Daratech, Inc from the year 2006 [Dara06]. This criteria catalogue should be developed for Business to consumer (B2C) companies that have this GIS-applications already in use or decide towards this market segment in the close future. For these B2C companies the criterion cata-logue was created in this work and should become an important high-class instrument for future purchase decisions of the market segment' 'Professional Desktop GIS-Software' (Prof. Desktop GIS-SW).In accordance to the current scientific literature relating to the 'criteria catalogue' the raw and fine criteria do not to date exist (publicly not accessibly) on the segment 'Prof. Desktop GIS-SW' systems that developed 'criterion catalogue' summarises on a research basis on qualitative interviews (primary research) and literature studies (secondary analysis) to be based on.This work contains the following main chapters: 'Introduction' (chapter 5), 'project description' (chapter. 6), 'GIS-SW Market Overview' (chapter. 7.1), 'GIS-Software systems overview' (chapter 7.4), 'developing process of the criteria catalogue' (chapter 7.5), 'Discussion about the results of the primary research phase' (chapter 7.6) and 'Analyzed reference Prof. GIS-Desktop Systems' (chapter 7.7). The final chapter 'Conclusion and views forward' (chapter 8) sums up the main parts of this work and shows cognition results of the primary research phase as well as other modelling and design possibilities of the introduced criteria catalogue.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.