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The present study analyzed the degree of knowledge of MEI's and ME's active in the Feira Livre (Free Fair) of the city of Cacoal/RO regarding the seven main quality tools. In which it aimed to map, identify, classify and analyze the data obtained, through various methodologies such as bibliographic and descriptive research, inductive method, quantitative and qualitative approaches, in conjunction with a data collection carried out through a questionnaire that contained closed questions for classification character and open ones to understand what are the elements that impact on this classification. Thus, the results presented showed that there is not a great variety in the quantity of companies that compose the grades, and even if some companies are characterized with grade 1 knowledge, they still do not show negative results, such as obtaining a weighted average equal to zero in the questionnaire applied. Thus, it can be concluded that the study provides a dimensioning of the existing knowledge of micro-sized companies in the municipality, and has shown that several factors such as age and time in the market can influence them.