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Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,2, , language: English, abstract: 1. IntroductionIn 1984, Michael Dell, a student from the University of Texas has found his owncompany selling computers build together from stock parts. With the philosophy ofoffering customers customized PC's and selling these directly to them Dell's companybecame the biggest PC seller in the United States in 2000.1 Since in 1996 Dell startedto market his business predominantly over the internet. With this paper the authorwants to analysis the main company homepage, www.dell.com, from an effectivenessperspective. On the following pages the reader will receive information about thebusiness objective, Dell's business models, the audience profile, the web evaluationand a competitor analysis. At the end the findings will be summed up in an overallassessment and a conclusion with a recommendation will be given.[...]
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