Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of "analytic activism," including both its strengths and its limitations.
Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of "analytic activism," including both its strengths and its limitations.
David Karpf is Assistant Professor of Media and Public Affairs at George Washington University.
Inhaltsangabe
Tables, Graphs, and Illustrations Preface Chapter 1: Will the Revolution Be A/B Tested? Chapter 2: Understanding Analytics, Algorithms, and Big Data Chapter 3: The Organizational Logic of Petition Platforms Chapter 4: Analytic Audiences Chapter 5: Boundary Conditions: The Analytics Floor and Analytics Frontier Chapter 6: What Is Left Undone Notes Bibliography Index
Tables, Graphs, and Illustrations Preface Chapter 1: Will the Revolution Be A/B Tested? Chapter 2: Understanding Analytics, Algorithms, and Big Data Chapter 3: The Organizational Logic of Petition Platforms Chapter 4: Analytic Audiences Chapter 5: Boundary Conditions: The Analytics Floor and Analytics Frontier Chapter 6: What Is Left Undone Notes Bibliography Index
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