Philip Kotler, Vibrant Publishers

Analytical Marketing

• Gebundenes Buch

Produktbeschreibung

Legend in Marketing: Analytical Marketing by Philip Kotler Discover the future of marketing with Philip Kotler's groundbreaking book, "Legend in Marketing: Analytical Marketing." As a pioneering force in the field of marketing, Kotler provides a comprehensive exploration of analytical marketing strategies that are reshaping the industry. This indispensable guide equips you with the knowledge and tools to leverage data effectively, make strategic decisions, and drive impactful marketing outcomes. In this book, Kotler delves into advanced analytical techniques, offering practical advice and actionable insights that are vital for today's marketing professionals. Whether you're a seasoned expert or new to the field, this book will enhance your ability to analyze market trends, understand consumer behavior, and optimize your marketing campaigns. Elevate your marketing game and stay ahead of the curve with Kotler's expert guidance. This title is a must-read for anyone looking to master the art and science of marketing in the digital age. Explore, learn, and transform your marketing approach with this essential resource.

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Produktdetails

• Legend in Marketing
• Verlag: Vibrant Publishers
• Seitenzahl: 438
• Erscheinungstermin: 16. September 2024
• Englisch
• Abmessung: 235mm x 157mm x 28mm
• Gewicht: 783g
• ISBN-13: 9781636512402
• ISBN-10: 1636512402
• Artikelnr.: 71810097

Autorenporträt

Philip Kotler is the S. C. Johnson Distinguished Professor Emeritus of International Marketing at the J. L. Kellogg School of Management where he taught for over 50 years. (1962-2018). He authored and co-authored over 166 articles and 80 books. Known as the "Father of Modern Marketing", his book Marketing Management is the most widely used marketing textbook in in the world.