This work presents a basic analytical understanding of stocks in the Brazilian market, from the standpoint of an exploratory analysis, considering a set of fundamentalist indicators, in addition to the application of the combination of quantitative and qualitative approach aspects of the companies available at B3, which can contribute to a positive return on investment for new investors, allowing errors in the choice of a company to be mitigated.At the end of this study, a list of companies for long-term investment is presented to the new investor.