Peter C Bell, Gregory S Zaric

Analytics for Managers

With Excel

• Gebundenes Buch

Produktbeschreibung

Analytics, the data-driven approach to management, is an essential managerial tool. The objective of Analytics for Managers is to introduce analytics from the perspective of a corporation's general manager. Rather than examining the details or attempting an encyclopaedic review of the field, this text emphasizes the strategic role that analytics plays in globally competitive corporations today. Each chapter introduces a potential issue in the field, then presents some basic analytical concepts that have been successfully used to address that problem. This innovative presentation of material provides the student, the manager of the future, with a well-rounded understanding of the analyst's tools and techniques. This book will appeal to upper-level undergraduate and MBA level students.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 328
• Erscheinungstermin: 19. Dezember 2012
• Englisch
• Abmessung: 257mm x 206mm x 23mm
• Gewicht: 794g
• ISBN-13: 9780415622691
• ISBN-10: 0415622697
• Artikelnr.: 35057183

Autorenporträt

Peter C. Bell Professor Peter C. Bell earned BA and MA degrees from Oxford University and MBA and PhD degrees from the Graduate School of Business, the University of Chicago, and is a Professor of Management Science at Ivey. Gregory S. Zaric Associate Professor Gregory Zaric earned a BSc degree from the University of Western Ontario, an MASc from the University of Waterloo, and MS and PhD degrees from Stanford University. He is an Associate Professor of Management Science at Ivey and holds a Canada Research Chair in Health Care Management Science.

Inhaltsangabe

Introduction: Analytics 1. An Introduction to Management Analytics 2.
Models and Model Building 3. Analyzing Sequential Decisions 4. Data Driven
Decision Making 5. Predictive Modelling 6. Simulating the Future 7.
Simultaneous Decision Problems 8. Revenue Management 9. Creating
Competitive Advantage Using Analytics