Joan Gorham

Annual Editions: Mass Media 04/05

• Broschiertes Buch

Produktbeschreibung

This eleventh edition of Annual Editions: Mass Media is a compilation of carefully selected articles from the best of the public press. Articles come from such sources as Newsweek, The Washington Post Magazine, and American Journalism Review. Some topics discussed are: Feminist Media Criticism and Feminist Media Practices, The Contest of Television Violence and Media Culpas. The title is supported by our student Web site, Dushkin Online. (http: //www.dushkin.com/online)

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Produktdetails

• Annual Editions: Mass Media
• Verlag: Dushkin Publishing
• Erscheinungstermin: März 2004
• Englisch
• Abmessung: 276mm x 210mm x 13mm
• Gewicht: 531g
• ISBN-13: 9780072874457
• ISBN-10: 0072874457
• Artikelnr.: 21161089

Inhaltsangabe

UNIT 1. Living With Media
1. A Defense of Reading, Marie Winn, from The Plug-In Drug: Television,
Computers, and Family Life, Penguin Books, 2002
In this chapter from the 25th anniversary edition of The Plug-In Drug,
Marie Winn compares mental processes associated with reading and listening
to the radio to those used when viewing television.
2. Parents or Pop Culture? Children’s Heroes and Role Models, Kristin J.
Anderson and Donna Cavallaro, Childhood Education, Spring 2002
The authors report on a survey of 179 children, ages 8 to 13, investigating
the influence of media on choice of heroes and role models.
3. Media Violence and the American Public: Scientific Facts Versus Media
Misinformation, Brad J. Bushman and Craig A. Anderson, American
Psychologist, June/July 2001
Over the past 50 years, news reports of the link between media violence and
aggression have changed from claims of a weak link to a moderate link and
back to a weak link. In this article, two Iowa State University researchers
analyze statistical findings of scientific studies, and they conclude that
the link, which has strengthened over time, is clearly a positive one.
4. The Whipping Boy, Jib Fowles, Reason, March 2001
Jib Fowles argues that the belief that television violence causes hostile
behavior is “a whipping boy, a stand-in for other clashes, real or
imagined.” He sums up social conflicts that add to misdirected
antitelevision violence crusades.
5. Black Angels, Krin Gabbard, The Chronicle of Higher Education, June 6,
2003
Krin Gabbard, a professor of comparative literature and English, provides
his interpretation of conflicted social values reflected in casting black
actors in angelic roles, from The Matrix to The Simpsons.
6. Reading Between the Lines, Alina Tugend, American Journalism Review,
March 2003
In 1998 only four states specified media literacy objectives for public
schools. In 2002 all 50 states referred to media literacy in their
curriculum recommendations. This article summarizes the movement and its
alternate subtexts.
7. The Remote Controllers, Marshall Sella, New York Times Magazine, October
20, 2002
Mass media are often criticized as being one-way communication, responding
at best to delayed receiver feedback. This article describes the influence
of consumer message boards on the shaping of content in entertainment
television.
8. Why Reality TV Is Good for Us, James Poniewozik, Time, February 17, 2003
While reality TV’s recent ratings hits The Bachelor, Fear Factor, and their
dozen cousins are rarely praised as “good television,” James Poniewozik
takes a counter spin on social criticism of the genre and finds prosocial
lessons beneath the humiliation.
UNIT 2. Covering News
9. The Pentagon Is Fighting—and Winning—the Public Relations War, Robert S.
Pritchard, USA Today Magazine (Society for the Advancement of Education),
July 2003
This article provides an analysis of news coverage of military conflict in
Iraq, including historical context, perspectives on censorship in reporting
from war zones, and embedded journalists.
10. TV: A Missed Opportunity, Paul Friedman, Columbia Journalism Review,
May/June 2003
Paul Friedman contends that the embedding of more than 600 journalists in
dozens of armed forces units in Iraq yielded mixed quality and fragmented
understanding.
11. Baghdad Urban Legends, Lori Robertson, American Journalism Review,
October/November 2003
Is the news media to blame for the mistaken perceptions of people when
considering their opinions on the Iraq war and its aftermath?
12. The View From Abroad, George A. Krimsky, American Journalism Review,
January/February 2002
George Krimsky describes differences in spin and emphasis between U.S. and
foreign media coverage of the war on terrorism.
13. High Anxiety, Lori Robertson, American Journalism Review, April 2003
Focusing on news coverage of the terror alert of February 2003, Lori
Robertson analyzes decisions, actions, and hindsight lessons of the
panic-fueled run on duct tape and plastic sheeting.
14. Where TV Has Teeth, Neil Hickey, Columbia Journalism Review, May/June
2001
Neil Hickey looks at investigative journalism and its yield of outstanding,
expensive, time-consuming efforts that could trigger significant social
change.
15. Myth of the Liberal Media, Eric Alterman, Utne Reader, July/August 2003
Analyses of journalists’ personal politics have for decades identified
left-leaning ideology among many who investigate and report news. Not
surprisingly, the content they bring to media has been frequently
criticized as reflecting liberal bias. Eric Alterman refutes that
assumption.
16. “Live” With TAE: Bernard Goldberg, John Meroney, The American
Enterprise, March 2002
The American Enterprise associate editor John Meroney interviews longtime
CBS news correspondent Bernard Goldberg about his book Bias: A CBS Insider
Exposes How the Media Distort the News.
17. Up Close and Personal, John Temple, American Journalism Review,
December 2002
Most analyses of newspaper reporting and news businesses focus on the “big
press.” This article acknowledges the role, and unique challenges, of small
newspapers that reflect close-to-home decisions in serving community
markets.
18. The Real Computer Virus, Carl M. Cannon, American Journalism Review,
April 2001
The Internet provides access to an immense cache of information that
anyone, including reporters, can access—and that anyone can post.
Journalists have not been immune to picking up and passing on
misinformation. This article examines the case for and state of fact
checking.
19. Imagine, Liz Cox, Columbia Journalism Review, January/February 2003
Based on discussions with 13 groups of young journalists recruited from 18
newspapers, Liz Cox reports their perceptions of the kind of newspaper they
would like to work for and the kind of news that would attract people under
30 to reading newspapers.
UNIT 3. Players and Guides
20. Behind the Mergers: Q&A, Neil Hickey, Columbia Journalism Review,
May/June 2002
Michael Powell began his term as chairman of the Federal Communications
Commission with a hard look at rules limiting media ownership and a
proposal for relaxation of those limits. Neil Hickey provides his
perspective on implications of changing rules on cross media ownership and
market research.
21. Media Consolidation: What Now?, Michael M. Epstein, Television
Quarterly, Winter 2002
Michael Epstein, a media lawyer, interviews Andrew Jay Schwartzman of the
Media Access Project, a Washington-based advocacy group, about
deregulation. Topics for discussion include economic and political forces,
vertically integrated media companies, antitrust laws, and public interest
obligations.
22. Media Rules Rollback Unlikely: Markey: Efforts Being Blocked, Jay
Fitzgerald, Boston Herald.com, September 23, 2003
This article updates changes in FCC ownership rules, as this collection of
readings was being compiled. The FCC, the House, the president, the 3rd
U.S. Circuit Court of Appeals, and the Senate have all weighed in on this
debate. Who will have the last word?
23. Media Money: How Corporate Spending Blocked Political Ad Reform & Other
Stories of Influence, Charles Lewis, Columbia Journalism Review,
September/October 2000
Charles Lewis examines the influence of the media industry on FCC policy
and the progress of legislation dealing with issues such as intellectual
property, violence, “must carry” provisions, media ownership, and political
advertising.
24. Children, Entertainment, and Marketing, Rhoda Rabkin, Consumers’
Research, June 2002
In April 2001, Senator Joseph Lieberman introduced a bill to prohibit the
marketing of “adult rated media” to young people under the age of 17. Rhoda
Rabkin summarizes the history of voluntary regulation of media, from the
Hollywood Hays Code to self-regulation of comic books and music, then
raises concerns about curre
nt attempts to identify the entertainment industry as a health threat to
young people.
25. Ethically Challenged, Lori Robertson, American Journalism Review, March
2001
Lori Robertson looks at recent cases of plagiarism and fabrication in news
reporting, exploring why reporters cross the line, fact-checking policies,
and potential consequences of cut-and-paste journalism.
26. The Information Squeeze, Charles Layton, American Journalism Review,
September 2002
Charles Layton explores current tensions in distinguishing government
secrecy from protection of privacy, as they influence access to information
available through the Freedom of Information Act.
27. All About the Retrospect, Jill Rosen, American Journalism Review,
June/July 2003
In April 2003, Jayson Blair’s ambitious career at the New York Times came
to a halt amid revelations of the pervasive use of fabricated quotes,
details, and contacts. In this article, Jill Rosen considers why and how
this high-profile lapse of personal ethics and media oversight occurred.
28. Important if True, Jill Rosen, American Journalism Review,
August/September 2003
Jill Rosen discusses fallout from the Jayson Blair case, including a review
of policy regarding ethical use of anonymous sources.
UNIT 4. A Word From Our Sponsor
29. The Myth of ‘18 to 34’, Jonathan Dee, New York Times Magazine, October
13, 2002
Jonathan Dee discusses the cause and effect of conventional advertising
wisdom that places a premium on companies’ attracting consumers ages 18–34
to their commercials by supporting media that attract that demographic.
30. The Thinking Inside the Box, Lynn Hirschberg, New York Times Magazine,
November 3, 2002
A discussion among Chris Albrecht, chairman of HBO, Leslie Moonves,
president and CEO of CBS, and Jeff Zucker, president of NBC, provides an
inside look at how business decisions influence television content.
31. The Big Money Guys, G. Jeffrey MacDonald, The Christian Science
Monitor, April 8, 2003
This article debates pros and cons of supporting public broadcasting’s
children’s programming through merchandising revenue.
32. Virtual Product Placement, Damian Ward Hey, Television Quarterly,
Winter 2002
Virtual product placement is digitally inserting a product or product logo
into a live or prerecorded program where that product or logo does not in
physical actuality exist. It has been around since the early days of
television but is attracting new attention in light of technological
advances in both ease of editing and ease of consumers’ bypassing
traditional commercial messages.
33. Going Long, Going Deep, Scott Sherman, Columbia Journalism Review,
November/December 2002
Scott Sherman’s profile of The Atlantic Monthly provides insight into how
this magazine approaches editorial decisions that maintain its high-quality
reputation, but at the expense of profitability.
34. Pay for Play, Eric Boehlert, Salon.com, March 14, 2001
Eric Boehlert describes the influence of payola, independent record
promoters, and deregulation of radio station ownership on what songs are
played and how hits are made.
35. Cents and Sensibility, Adelle Waldman, Slate, http://www.slate.msn.com,
April 2, 2003
In 2001, Nielsen BookScan, an outgrowth of the TV ratings firm, began
electronically tracking book sales. Adelle Waldman describes how the
Nielsen numbers are compiled and why they do not capture the steady sale of
classic books.
UNIT 5. The Shape of Things to Come
36. Interactive Television: Is It Coming or Not?, John Kelly, Television
Quarterly, Winter 2002
In this article, John Kelly helps readers interpret how “interactive TV”
will ultimately be defined and what it will mean to consumers as TV’s
one-way, analog infrastructure is replaced with two-way digital delivery.
37. Separate and Not Quite Equal, E. J. Heresniak, Across the Board,
May/June 2003
E. J. Heresniak discusses the convergence of television with computer and
digital technology, arguing that the notion of interactive participation is
unrealistic because of incompatible expectations for the separate
technologies.
38. It Adds Up (and Up, and Up), Rob Fixmer, New York Times, April 10, 2003
This article looks at the increasing proportion of disposable income being
spent on media/communication services, “network creep,” and the potential
implications of a slower economy on the continued use and growth of new
technologies.
39. HDTV’s Acceptance Picks Up Pace as Prices Drop and Networks Sign On,
Eric A. Taub, New York Times, March 31, 2003
As the United States comes within years of its formal transition to a
high-definition television (HDTV) standard, shopping and installation
remain confusing. In the past year, receiver prices have come down, a
plug-and-play standard has been accepted by manufacturers, and availability
of programming is expanding.
40. Searching for Online Gold, Doug Brown, American Journalism Review,
June/July 2003
Online publishing is still an experiment, searching for avenues for
profitability. This article examines the potential of subscription and
registration models as means of attracting advertiser revenue.
41. Low Power, High Intensity, Laurie Kelliher, Columbia Journalism Review,
September/October 2003
Low power FM radio licenses were introduced by the FCC in 2000. Despite
legislative challenges that have stalled expansion, 220 stations are on the
air, run largely by volunteers dedicated to serving niche audiences.
42. Exposure to Other Viewpoints Is Vital to Democracy, Cass Sunstein, The
Chronicle of Higher Education, March 16, 2001
Cass Sunstein discusses “personalized media” in terms of its implications
for democracy: a need for increased understanding of the meaning of free
speech, a need for encounters with topics and points a consumer may not
choose him- or herself, a need for citizens to share a common range of
experiences.