Intentional euphemisms in leaders facilitate the acceptance of unacceptable solutions. Example: Climate change. Partial solution: world agreements to fix it. Semantic alteration: some leaders pay for mass media messages like this one: climate change is a fraud, "experts" say that it is not happening. Effect: doubts, confused supporters, and so on. Effects of effects: less importance in mass media affecting public opinion awareness. The solution of this problem is to apply anti-euphemistic reasoning. Then, people and mass media will recover the correct size of the problems. This is the challenge of this book. Back to basics means to recover our right to have information and awareness in order to vote for better leaders who are capable of producing times of progress and peace.