High Quality Content by WIKIPEDIA articles! Anti- Western sentiment in China has been increasing since the early 1990s, particularly amongst the Chinese youth. Notable incidents which have resulted in a significant anti-Western backlash have included the 1999 NATO bombing of the Chinese embassy in Belgrade, the 2008 demonstrations during the Olympic torch relay and alleged Western media bias, especially in relation to the March 2008 Tibet riots. Whilst available public opinion polls show that the Chinese hold generally favourable views towards United States, there remains suspicion over the West's motives towards China stemming largely from historical experiences and specifically the 'century of humiliation'. These suspicions have only been exacerbated by the Communist Party's "Patriotic Education Campaign".