Anyone Can Do It chronicles the start and evolution of a successful business dream. Beginning with the Hashemi siblings' first conversations (when the seed of the idea was planted) it follows the progress of Coffee Republic from business plan to the present day. Coffee Republic is now worth around £50m with 90 outlets around the UK.
This is a start-up business book for real people. Sahar and Bobby take the reader step by step through every aspect of starting and growing a business from asking 'why?' and writing the plan to hiring staff and letting go. The book is illustrated throughout with inspirational anecdotes from their own experience. It is a very personal story of dreaming, acting and succeeding offering a myriad of lessons for aspiring entrepreneurs and blowing apart the myth that only 'special' people start successful businesses.
"...This is an engaging read, as well as a useful guide to starting a business..." (Financial Times, 10 February 04)
Acknowledgements.
Preface.
Chapter One. Can Anyone Be An Entrepreneur?: To be or not to be an Entrepreneur.
Chapter Two. The Idea Chapter: Do you have a Light Bulb, or do you need to find one?
Chapter Three. Market Research.
Chapter Four. Writing the Business Plan.
Chapter Five. Raising Money for your Idea.
Chapter Six. Implementation.
Chapter Seven. Being in Business: If you build it, will they come?
Chapter Eight. Growing: From Birth to Maturity.
Roladex.
Index.
This is a start-up business book for real people. Sahar and Bobby take the reader step by step through every aspect of starting and growing a business from asking 'why?' and writing the plan to hiring staff and letting go. The book is illustrated throughout with inspirational anecdotes from their own experience. It is a very personal story of dreaming, acting and succeeding offering a myriad of lessons for aspiring entrepreneurs and blowing apart the myth that only 'special' people start successful businesses.
"...This is an engaging read, as well as a useful guide to starting a business..." (Financial Times, 10 February 04)
Acknowledgements.
Preface.
Chapter One. Can Anyone Be An Entrepreneur?: To be or not to be an Entrepreneur.
Chapter Two. The Idea Chapter: Do you have a Light Bulb, or do you need to find one?
Chapter Three. Market Research.
Chapter Four. Writing the Business Plan.
Chapter Five. Raising Money for your Idea.
Chapter Six. Implementation.
Chapter Seven. Being in Business: If you build it, will they come?
Chapter Eight. Growing: From Birth to Maturity.
Roladex.
Index.