Merchandisers are the fulcrum to balance the supply and buying sides of the apparel export business. This book is an insight into vital as also relevant factors such as: merchandisers' performance assessment at organization level supply chain competitiveness vital to apparel export companies parameters on which merchandisers' performance is measured capabilities that merchandisers must possess to improve competitiveness. The Book offers recommendations at three levels: those for apparel export companies initiatives that individual merchandisers should take to improve performance how international apparel buyers can facilitate performance improvement