Apple Inc. advertising
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High Quality Content by WIKIPEDIA articles! In the past two decades, Apple Inc. has become well-known for its advertisements, which are designed to reflect a business plan of marketing their products to creative individuals. Their most significant ad campaigns include the "1984" Super Bowl commercial, the 1990s Think Different campaign, and the "iPod people" of the 2000s. Apple's portable music player, the iPod, has been showcased as a piece of contemporary art in New York's Museum of Modern Art. Since the original Macintosh Super Bowl commercial in 1984, which mimicked imagery from George…mehr

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High Quality Content by WIKIPEDIA articles! In the past two decades, Apple Inc. has become well-known for its advertisements, which are designed to reflect a business plan of marketing their products to creative individuals. Their most significant ad campaigns include the "1984" Super Bowl commercial, the 1990s Think Different campaign, and the "iPod people" of the 2000s. Apple's portable music player, the iPod, has been showcased as a piece of contemporary art in New York's Museum of Modern Art. Since the original Macintosh Super Bowl commercial in 1984, which mimicked imagery from George Orwell's 1984, Apple has maintained a style of homage to contemporary visual art in many of its more famous ad campaigns. For example, the Think Different campaign linked Apple to famous social figures including artist John Lennon and social activist Mahatma Gandhi. Apple has been criticized for its sometimes questionable use of modern art as an inspiration for its marketing campaigns at times re-creating a short film or music video shot-by-shot for its commercials.