Apple Inc. - An Analysis - Hasan, Rajibul
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Research Paper (undergraduate) from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Kent, course: Masters of Business Administration, language: English, abstract: This paper looks at Apple Inc., which primarily operates in U.S. and involves in development, design, and marketing of computers, portable digital music players, and media devices. It evaluates the macro environment in which Apple Inc. is operating with the help of the PESTLE analysis. Next, it studies the strength and competitive…mehr

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Produktbeschreibung
Research Paper (undergraduate) from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Kent, course: Masters of Business Administration, language: English, abstract: This paper looks at Apple Inc., which primarily operates in U.S. and involves in development, design, and marketing of computers, portable digital music players, and media devices. It evaluates the macro environment in which Apple Inc. is operating with the help of the PESTLE analysis. Next, it studies the strength and competitive positions of Apple Inc with the help of Porter's five forces analysis. Later, a SWOT analysis is conducted to understand the micro environment of Apple Inc. Finally, Comprehensive analyses of financial ratios and share performance are conducted to understand the financial condition and the stock performance of Apple Inc.
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Autorenporträt
A highly skilled PhD Candidate specialising in marketing and market research with a background in finance & accounting. Possess good knowledge of accounting software SAP FI & Co,web based financial reporting tool Hyperion, Cristal reporting ,Advanced MS- Excel, SPSS for data analysis .Expertise in financial reporting of sales & Opex, preparing product wise PnL statement and administering retirement plans(401(k) plan, Profit Sharing Plan,Money Purchase Plan etc.). Seeking a rewarding and challenging position in a company that will give opportunities for professional growth.On the other hand, Knowledge of web site designing, Php,HTML,Visual Basic Programming, CMS(content management system like Joomla, WordPress), SEO( Search Engine Optimization) and personal working experience of designing websites of different companies have made me competent for IT related Job.In Addition, I have marketing and research knowledge which I gained from my previous education. Furthermore,I had good experience of conducting quantitative and qualitative research during my study.Thus, I have become Dynamic for Finance & Accounting, Marketing and IT sector.