Applications of Data Mining to Electronic Commerce

Herausgegeben von Kohavi, Ronny; Provost, Foster

• Broschiertes Buch

Produktbeschreibung

Applications of Data Mining to Electronic Commerce brings together in one place important contributions and up-to-date research results in this fast moving area.
Applications of Data Mining to Electronic Commerce serves as an excellent reference, providing insight into some of the most challenging research issues in the field.

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Produktdetails

• Verlag: Springer / Springer US / Springer, Berlin
• Artikelnr. des Verlages: 978-1-4613-5648-6
• Softcover reprint of the original 1st ed. 2001
• Seitenzahl: 156
• Erscheinungstermin: 24. Oktober 2012
• Englisch
• Abmessung: 240mm x 160mm x 9mm
• Gewicht: 261g
• ISBN-13: 9781461356486
• ISBN-10: 1461356482
• Artikelnr.: 37478451

Autorenporträt

Foster Provost is Professor and NEC Faculty Fellow at the NYU Stern School of Business where he teaches in the MBA, Business Analytics, and Data Science programs. His award-winning research is read and cited broadly. Prof. Provost has co-founded several successful companies focusing on data science for marketing.

Inhaltsangabe

Applications of Data Mining to Electronic Commerce.- Personalization of Supermarket Product Recommendations.- Expert-Driven Validation of Rule-Based User Models in Personalization Applications.- Visualization and Analysis of Clickstream Data of Online Stores for Understanding Web Merchandising.- Data Mining for Measuring and Improving the Success of Web Sites.- E-commerce Recommendation Applications.