Elizabeth C. Tomlinson

Applied Business Rhetoric

• Gebundenes Buch

Produktbeschreibung

Applied Business Rhetoric examines a broad array of rhetorical principles used in various business contexts. Chapters overview key rhetorical constructs, and provide engaging, in-depth industry examples and analysis to show the concepts in use.

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Produktdetails

• Verlag: Lexington Books
• Seitenzahl: 238
• Erscheinungstermin: 21. Dezember 2023
• Englisch
• Abmessung: 235mm x 157mm x 19mm
• Gewicht: 508g
• ISBN-13: 9781666905472
• ISBN-10: 166690547X
• Artikelnr.: 69078475

Autorenporträt

Elizabeth C. Tomlinson is a teaching professor in the Department of General Business at West Virginia University.

Inhaltsangabe

Acknowledgements
Chapter 1: Introduction
Part I: Launching Businesses
Chapter 2: Audience and the Creation of Adherence
Chapter 3: Topoi and Founders' Initial Audiences
Chapter 4: Stasis as Heuristic: The Development of Early Stage Businesses
Chapter 5: Stasis for Analysis: Appealing to Investors
Chapter 6: Ethos: Establishing a Reputation with Investors and Consumers
Chapter 7: Epideictic Rhetoric: Founders' Approaches to Establishing Shared
Values
Part II: Sustaining Businesses
Chapter 8: Case Study: A Longitudinal Examination of a Business's
Rhetorical Work in Creating
Customer Adherence Through their Website
Chapter 9: Loci: Using Corporate Social Media to Connect With Customers
Chapter 10: Kairos and the Timely Pivot
Chapter 11: Metaphors and Annual Reports
Chapter 12: Visual Rhetoric in Business Documents
Chapter 13: Conclusion
References
About the Author