Michael Boyle, Mike Schmierbach

Applied Communication Research Methods

Getting Started as a Researcher

• Broschiertes Buch

Produktbeschreibung

A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• 2nd edition
• Seitenzahl: 460
• Erscheinungstermin: 2. Dezember 2019
• Englisch
• Abmessung: 251mm x 203mm x 30mm
• Gewicht: 1089g
• ISBN-13: 9780367178727
• ISBN-10: 0367178729
• Artikelnr.: 58440091

Autorenporträt

Michael P. Boyle is a Professor in the Department of Communication and Media at West Chester University, USA. Mike Schmierbach is an Associate Professor in the Donald P. Bellisario College of Communications at The Pennsylvania State University, USA.

Inhaltsangabe

1. Basic principles of research and a guide to using the book 2. Basic
concepts of research 3. Scholarly research and the creation of knowledge 4.
Ethical research 5. Concept explication and measurement 6. Reliability and
validity 7. Effective measurement 8. Sampling 9. Experiments and threats to
validity 10. Survey research 11. Content analysis 12. Qualitative research
13. Approaches to qualitative data analysis 14. Descriptive statistics 15.
Principles of inferential statistics 16. Multivariate inferential
statistics

---

1. Basic Principles of Research and a Guide to Using This Book 2. Basic Concepts of Research 3. Scholarly Research and the Creation of Knowledge 4. Ethical Research 5. Concept Explication and Measurement 6. Sampling 7. Effective Measurement 8. Validity 9. Studying People quantitatively 10. Studying people qualitatively 11. Analyzing texts and other artifacts 12. Reliability and subjectivity 13. Descriptive Statistics 14. Estimation and Inference 15. Bivariate and Multivariate Statistics