Andere Kunden interessierten sich auch für
![Neuro marketing methodology applied to social media research]( "Neuro marketing methodology applied to social media research")
Neuro marketing methodology applied to social media research23,99 €![Neuroscience applied to consumer behaviour]( "Neuroscience applied to consumer behaviour")
Neuroscience applied to consumer behaviour36,99 €![NLP applied to the advertising and communication professions]( "NLP applied to the advertising and communication professions")
NLP applied to the advertising and communication professions36,99 €![Comparative Analysis in Retail]( "Comparative Analysis in Retail")
Comparative Analysis in Retail32,99 €![Advanced Advertisement Management]( "Advanced Advertisement Management")
Advanced Advertisement Management51,99 €![Electronic Relationship Value Management in the Hotel Industry]( "Electronic Relationship Value Management in the Hotel Industry")
Electronic Relationship Value Management in the Hotel Industry58,99 €
Faustino Taderera, the most published, polished and celebrated Marketing, International Business and Supply Chain academic, icon and guru in Africa, wrote this book in Applied Marketing Management as an advanced course at undergraduate and postgraduate level and covers topics like:- marketing plans; sustainable competitive advantage; core competencies; buyer and consumer behaviour; product, corporate and national branding; mergers and acquisitions; globalization strategies for firms and nations; segmentation, positioning; vision, mission, objectives, strategies; tendering; Ansoff Product- Growth Matrix; the BCG Matrix, Porter s generic strategies; Entrepreneurship; TQM; ethics; corporate governance; social responsibility and the sensitive political angle of business and society.