Robert F. Bruner
Applied Mergers and Acquisitions, University Edition
Robert F. Bruner
Applied Mergers and Acquisitions, University Edition
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Despite the material failure rates of mergers and acquisitions, those pulling the trigger on key strategic decisions can make them work if they spend great care and rigor in the development of their M&A deals. Applied Mergers and Acquisitions, University Editionaddresses the key factors of M&A success and failure. Readers will learn the art and science of M&A valuation, deal negotiation and bargaining, and a framework for considering tradeoffs in an effort to optimize the value of any M&A deal.
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Despite the material failure rates of mergers and acquisitions, those pulling the trigger on key strategic decisions can make them work if they spend great care and rigor in the development of their M&A deals. Applied Mergers and Acquisitions, University Editionaddresses the key factors of M&A success and failure. Readers will learn the art and science of M&A valuation, deal negotiation and bargaining, and a framework for considering tradeoffs in an effort to optimize the value of any M&A deal.
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Produktdetails
- Produktdetails
- Wiley Finance Editions
- Verlag: Wiley & Sons
- 1. Aufl.
- Seitenzahl: 1056
- Erscheinungstermin: 22. März 2004
- Englisch
- Abmessung: 254mm x 178mm x 56mm
- Gewicht: 1628g
- ISBN-13: 9780471395348
- ISBN-10: 047139534X
- Artikelnr.: 14870435
- Wiley Finance Editions
- Verlag: Wiley & Sons
- 1. Aufl.
- Seitenzahl: 1056
- Erscheinungstermin: 22. März 2004
- Englisch
- Abmessung: 254mm x 178mm x 56mm
- Gewicht: 1628g
- ISBN-13: 9780471395348
- ISBN-10: 047139534X
- Artikelnr.: 14870435
ROBERT F. BRUNER is the Distinguished Professor of business Administration at the Darden School of the University of Virginia and Executive Director of the Batten Institute. He directs the Darden School's executive education course on mergers and acquisitions, and teaches the popular MBA elective on that topic. He is the author of over 250 case studies and a casebook, case Studies in Finance: Managing for Corporate Value Creation, which has been adopted for use at over 200 schools. Bruner's articles have been published in the Journal of Financial Economics, the Journal of Accounting and Economics, the Journal of Financial and Quantitative Analysis, the Journal of Money, Credit, and Banking, and Financial Management. He has served as a consultant to over twenty corporations as well as to the U.S. Government, and prior to his academic career, worked as a commercial banker and venture capitalist, Bruner holds a BA from Yale University, and an MBA and DBA from Harvard University.
Foreword xv
Preface xvii
Part One
Introduction and Key Themes 1
Chapter 1
Introduction and Executive Summary 3
"How Can My Team Do Better Than the Averages?" A Framework for M&A Success.
Seven New Big Ideas Worthy of the Best Practitioners.
Chapter 2
Ethics in M&A 13
Why Should One Care? In Whose Interests? What Is Good?- Consequences,
Duties, Virtues. Promoting Ethical Behavior.
Greenmail Case: Walt Disney, 1984.
Chapter 3
Does M&A Pay? 30
The Measurement of M&A Profitability: Better Than What? Findings Based on
the Analysis of Returns to Shareholders. Findings Based on the Analysis of
Reported Financial Performance. Findings about the Drivers of
Profitability. Findings from Surveys of Executives. Findings from Clinical
Studies.
Part Two
Strategy and the Origination of Transaction Proposals 67
Chapter 4
M&A Activity 69
M&A Activity Appears in Waves. Explanations of M&A Activity. "Creative
Destruction" as the Driver of M&A Activity. The Many Forms of Economic
Turbulence, and Where to Look for It. Turbulence Drives M&A Activities and
Opportunities.
Chapter 5
Cross-Border M&A 98
Cross-Border M&A Activity. M&A within Regions and Trading Blocs. Drivers of
and Returns from Cross-Border M&A. Strategic Analysis of Countries:
Getting a "View."
Chapter 6
Strategy and the Uses of M&A to Grow or Restructure the Firm 123
Setting Strategy. Expansion by Inorganic Growth. Restructuring,
Redeployment, and Sale. Choosing a Path. Does It Pay to Diversify or Focus
the Firm?
Chapter 7
Acquisition Search and Deal Origination: Some Guiding Principles 183
Eight Principles of Acquisition Search. Case Study: Kestrel Ventures LLC.
Part Three
Diligence, Valuation, and Accounting 205
Chapter 8
Due Diligence 207
The Concept of Due Diligence. Principles and Strategies. Timing, Team, and
Outputs. The Target's View: The Data Room and Its Pressures. Focus on
Knowledge. Excellence in Due Diligence.
Chapter 9
Valuing Firms 247
Rule #1: Think Like an Investor. Rule #2: Intrinsic Value Is Unobservable;
We Can Only Estimate It. Rule #3: An Opportunity to Create Value Exists
Where Price and Intrinsic Value Differ. Rule #4: So Many Estimators, So
Little Time-It Helps to "Have a View." Rule #5: Exercise Estimators of
Intrinsic Value to Find Key Value Drivers and Bets. Rule #6: Think
Critically; Triangulate Carefully. Rule #7: Focus on Process, Not Product.
Rule #8: When in Doubt, see Rule #1. Valuation Case: Chrysler Corporation,
March 1998.
Chapter 10
Valuing Options 296
Option Basics. Option Theory. Option Applications. A Practical Guide to
Financial Option Valuation, with Some Important Caveats.
Chapter 11
Valuing Synergies 325
The Concept of Synergy. Synergy Estimates Must Be a Central Focus of M&A
Analysis. A Framework for Synergy Analysis. Estimating Synergy Value, with
Examples. Synergies in the Daimler/Chrysler Merger. Rules of Thumb.
Chapter 12
Valuing the Firm across Borders 348
How Borders Affect M&A Valuation. Strategy for DCF Approach: Home versus
Foreign Valuation. Adjusting Cash Flows. Estimating the Discount Rate.
Recapitulation: Valuation Process with Adjusted CAPM. Valuation Cases
across Borders.
Chapter 13
Valuing the Highly Levered Firm, Assessing the Highly Levered Transaction
393
The World of Highly Levered Firms. The Effect of Leverage on Firm Value.
The "Whole Deal" Approach. A Case in Leveraged Recapitalization: Koppers
Company. LBO Case: MediMedia International, Ltd. LBO Case #2: Revco Drug
Stores.
Chapter 14
Real Options and Their Impact on M&A 424
Types of Real Options. Where Real Options Appear in M&A. Why Not Value
Everything as an Option? How to Assess the Impact of Real Options. Four
Mini-Cases in the Analysis of Real Options.
Chapter 15
Valuing Liquidity and Control 455
Adjusting Values for Discounts and Premiums. Where Do Illiquidity Discounts
Come From? Where Do Control Premiums Come From? Interaction of Liquidity
and Control. Case Study: Volvo/Renault, 1993.
Chapter 16
Financial Accounting for Mergers and Acquisitions 478
Overview of Purchase Accounting. How to Interpret Reported Financial
Results from a Business Combination. Linkage among Accounting Choices, Form
of Payment, Financing, and Price. Dangers of Earnings Management.
Chapter 17
Momentum Acquisition Strategies: An Illustration of Why Value Creation Is
the Best Financial Criterion 511
Four Cautionary Tales. Momentum Acquisition Strategies. The Arguments for
and against Momentum Acquiring. Value Creation Is the Best Criterion for
Evaluating Acquisition Strategies. Momentum versus Value Strategies.
Part Four
Design of Detailed Transaction Terms 529
Chapter 18
An Introduction to Deal Design in M & A 531
Deal Structures Are Solutions to Economic Problems. Possible Desirables in
Designing a Deal. Design Leads to Results. Each Deal Is a System: The
"Whole Deal" Perspective. Some Implications for the Deal Designer.
Chapter 19
Choosing the Form of Acquisitive Reorganization 547
Five Key Concerns for the Deal Designer. Deals That Are Immediately Taxable
to the Selling Shareholders. Deals That Defer Tax to the Selling
Shareholders.
Chapter 20
Choosing the Form of Payment and Financing 564
Patterns and Trends in Form of Payment. Does Form of Payment Matter?
Considerations in Selecting the Form of Payment. Assessing the Financing
Aspects of a Deal.
Chapter 21
Framework for Structuring the Terms of Exchange: Finding the "Win-Win" Deal
589
A Model for Critically Assessing Exchange Ratios. Uses and Illustration of
the Model. Extension to Cash-for-Stock Deals. Choosing Exchange Ratio
Targets in the "Win-Win" Zone.
Chapter 22
Structuring and Valuing Contingent Payments in M&A 609
Contingent Payments in M&A. Earnouts Can Be Useful; But If So, Why Aren't
They Ubiquitous? Earnouts Are Options on Future Performance. Structuring an
Earnout. Tax and Accounting Considerations. A Generic Approach to Valuing
Earnout Instruments. The Eli Lilly Case. Proposing and Negotiating an
Earnout and Other Contingent Payments.
Chapter 23
Risk Management in M&A 636
Value at Risk When a Deal Fails. Transaction Risk: Types and Sources. Types
of Risk Management. Collars and Their Analysis. Contingent Value Rights
Case. Staged Acquiring Case. Where and When to Manage Risk.
Chapter 24
Social Issues 668
The Importance of Social Issues in M&A. Survey of Social Issues. Impact of
Social Issues on Attractiveness of the Deal. Case Studies in the Role of
Social Issues.
Part Five
Rules of the Road: Governance, Laws, and Regulations 683
Chapter 25
How a Negotiated Deal Takes Place 685
The Deal Shaping Process. Risks: How the Process Can Get Derailed.
Transaction Planning and Preparation. Initiating Discussions. First-Round
Documents. The Definitive Agreement. Disclosures to Investors and
Regulators. Gaining Approval. Case Study: Daimler-Benz and Chrysler.
Chapter 26
Governance in M&A: The Board of Directors and Shareholder Voting 703
Governing Well Is Hard to Do. Good Governance Pays. How Shareholders Rule.
Fiduciary Duties of Target Directors in Considering M&A. Preparing for the
Board's Review of a Deal. How Can Firms Be Governed Better?
Chapter 27
Rules of the Road: Securities Law, Issuance Process, Disclosure, and
Insider Trading 725
Overview of Key Securities Laws and Rules. International Law Comparison.
Disclosures. Insider Trading. Observance of Deal Process.
Chapter 28
Rules of the Road: Antitrust Law 742
Antitrust Law: History and Motives. How Antitrust Regulators and Laws
Affect M&A. U.S. Antitrust Merger Guidelines. Premerger Review Process in
the United States. Antitrust Regulation of M&A in the European Union.
Critical Perspectives on Antitrust Policy.
Chapter 29
Documenting the M&A Deal 766
First-Round Documents. Definitive Agreement. Merger Proxy Statement and
Prospectus.
Part Six
Competition, Hostility, and Behavioral Effects in M&A 771
Chapter 30
Negotiating the Deal 773
The Relevance of Negotiation Process. Behavioral Finance. Influencing
Bargaining Outcomes: An Overview of the Challenge. How to Prepare for a
Negotiation. Managing the Negotiation Process Proactively.
Chapter 31
Auctions in M&A 790
Auction Structures and Motives. Advantages and Disadvantages of Auctions.
Auctions in Practice: The Case of RJR Nabisco. The "Winner's Curse" in M&A:
Is It Real? Some Practical Advice to Sellers in Auctions.
Chapter 32
Hostile Takeovers: Preparing a Bid in Light of Competition and Arbitrage
804
Takeovers Are Games. A Profile of Hostile Takeovers. Beware of the Players,
Both on the Field and Off. The Arb Is the Consummate Economic Actor.
Interpreting Arbitrage Spreads. The Arb Assesses a Recapitalization
Proposal in Terms of Blended Value. Government Constraints on the Game.
Selling Shareholders Face a Prisoner's Dilemma. To Set a Bid Price: Think
Like an Investor. The Game Has Implications for Design and Defense of
Takeovers.
Chapter 33
Takeover Attack and Defense 824
The Prevalence of Antitakeover Defenses. Profile of the Target of a Hostile
Bid. Optionality in Takeover Attack and Defense. Tactics of Takeover
Attack. Tactics of Takeover Defense. Implications for the Practitioner.
Chapter 34
The Leveraged Restructuring as a Takeover Defense: The Case of American
Standard 856
The American Standard Case. The Response. Of Parachutes, Pills, and
Litigation. Restructuring Defenses. When Does a Restructuring Make Sense?
Part Seven
Communication, Integration, And Best Practice 877
CHAPTER 35
Communicating the Deal: Gaining Mandates, Approvals, and Support 879
Core Challenges to Effective Communication. Some Guiding Principles for
Communicating the Deal. Presenting the "Concept Proposal." Communicating
the Deal to the Board for Approval. Communicating with Employees.
Announcing the Deal to the Public.
Chapter 36
Framework for Postmerger Integration 891
Integration Strategy. Implementation of Integration Strategy. The Case of
Union Bank of Switzerland and Swiss Bank Corporation. Integration as
Transformation.
Chapter 37
Corporate Development as a Strategic Capability: The Approach of GE Power
Systems 914
Business Development at GE Power Systems. Deal Process at GE Power Systems.
The M&A "Factory": Operationalizing Business Development. Implications for
Best Practice.
Chapter 38
M&A "Best Practices": Some Lessons and Next Steps 926
Some Elements of M&A Best Practice. Where the Sidewalk Ends. Developing
Best Practitioners. The End of It All. About the CD-ROM 939
References and Suggestions for Further Reading 945
Index 1001
Preface xvii
Part One
Introduction and Key Themes 1
Chapter 1
Introduction and Executive Summary 3
"How Can My Team Do Better Than the Averages?" A Framework for M&A Success.
Seven New Big Ideas Worthy of the Best Practitioners.
Chapter 2
Ethics in M&A 13
Why Should One Care? In Whose Interests? What Is Good?- Consequences,
Duties, Virtues. Promoting Ethical Behavior.
Greenmail Case: Walt Disney, 1984.
Chapter 3
Does M&A Pay? 30
The Measurement of M&A Profitability: Better Than What? Findings Based on
the Analysis of Returns to Shareholders. Findings Based on the Analysis of
Reported Financial Performance. Findings about the Drivers of
Profitability. Findings from Surveys of Executives. Findings from Clinical
Studies.
Part Two
Strategy and the Origination of Transaction Proposals 67
Chapter 4
M&A Activity 69
M&A Activity Appears in Waves. Explanations of M&A Activity. "Creative
Destruction" as the Driver of M&A Activity. The Many Forms of Economic
Turbulence, and Where to Look for It. Turbulence Drives M&A Activities and
Opportunities.
Chapter 5
Cross-Border M&A 98
Cross-Border M&A Activity. M&A within Regions and Trading Blocs. Drivers of
and Returns from Cross-Border M&A. Strategic Analysis of Countries:
Getting a "View."
Chapter 6
Strategy and the Uses of M&A to Grow or Restructure the Firm 123
Setting Strategy. Expansion by Inorganic Growth. Restructuring,
Redeployment, and Sale. Choosing a Path. Does It Pay to Diversify or Focus
the Firm?
Chapter 7
Acquisition Search and Deal Origination: Some Guiding Principles 183
Eight Principles of Acquisition Search. Case Study: Kestrel Ventures LLC.
Part Three
Diligence, Valuation, and Accounting 205
Chapter 8
Due Diligence 207
The Concept of Due Diligence. Principles and Strategies. Timing, Team, and
Outputs. The Target's View: The Data Room and Its Pressures. Focus on
Knowledge. Excellence in Due Diligence.
Chapter 9
Valuing Firms 247
Rule #1: Think Like an Investor. Rule #2: Intrinsic Value Is Unobservable;
We Can Only Estimate It. Rule #3: An Opportunity to Create Value Exists
Where Price and Intrinsic Value Differ. Rule #4: So Many Estimators, So
Little Time-It Helps to "Have a View." Rule #5: Exercise Estimators of
Intrinsic Value to Find Key Value Drivers and Bets. Rule #6: Think
Critically; Triangulate Carefully. Rule #7: Focus on Process, Not Product.
Rule #8: When in Doubt, see Rule #1. Valuation Case: Chrysler Corporation,
March 1998.
Chapter 10
Valuing Options 296
Option Basics. Option Theory. Option Applications. A Practical Guide to
Financial Option Valuation, with Some Important Caveats.
Chapter 11
Valuing Synergies 325
The Concept of Synergy. Synergy Estimates Must Be a Central Focus of M&A
Analysis. A Framework for Synergy Analysis. Estimating Synergy Value, with
Examples. Synergies in the Daimler/Chrysler Merger. Rules of Thumb.
Chapter 12
Valuing the Firm across Borders 348
How Borders Affect M&A Valuation. Strategy for DCF Approach: Home versus
Foreign Valuation. Adjusting Cash Flows. Estimating the Discount Rate.
Recapitulation: Valuation Process with Adjusted CAPM. Valuation Cases
across Borders.
Chapter 13
Valuing the Highly Levered Firm, Assessing the Highly Levered Transaction
393
The World of Highly Levered Firms. The Effect of Leverage on Firm Value.
The "Whole Deal" Approach. A Case in Leveraged Recapitalization: Koppers
Company. LBO Case: MediMedia International, Ltd. LBO Case #2: Revco Drug
Stores.
Chapter 14
Real Options and Their Impact on M&A 424
Types of Real Options. Where Real Options Appear in M&A. Why Not Value
Everything as an Option? How to Assess the Impact of Real Options. Four
Mini-Cases in the Analysis of Real Options.
Chapter 15
Valuing Liquidity and Control 455
Adjusting Values for Discounts and Premiums. Where Do Illiquidity Discounts
Come From? Where Do Control Premiums Come From? Interaction of Liquidity
and Control. Case Study: Volvo/Renault, 1993.
Chapter 16
Financial Accounting for Mergers and Acquisitions 478
Overview of Purchase Accounting. How to Interpret Reported Financial
Results from a Business Combination. Linkage among Accounting Choices, Form
of Payment, Financing, and Price. Dangers of Earnings Management.
Chapter 17
Momentum Acquisition Strategies: An Illustration of Why Value Creation Is
the Best Financial Criterion 511
Four Cautionary Tales. Momentum Acquisition Strategies. The Arguments for
and against Momentum Acquiring. Value Creation Is the Best Criterion for
Evaluating Acquisition Strategies. Momentum versus Value Strategies.
Part Four
Design of Detailed Transaction Terms 529
Chapter 18
An Introduction to Deal Design in M & A 531
Deal Structures Are Solutions to Economic Problems. Possible Desirables in
Designing a Deal. Design Leads to Results. Each Deal Is a System: The
"Whole Deal" Perspective. Some Implications for the Deal Designer.
Chapter 19
Choosing the Form of Acquisitive Reorganization 547
Five Key Concerns for the Deal Designer. Deals That Are Immediately Taxable
to the Selling Shareholders. Deals That Defer Tax to the Selling
Shareholders.
Chapter 20
Choosing the Form of Payment and Financing 564
Patterns and Trends in Form of Payment. Does Form of Payment Matter?
Considerations in Selecting the Form of Payment. Assessing the Financing
Aspects of a Deal.
Chapter 21
Framework for Structuring the Terms of Exchange: Finding the "Win-Win" Deal
589
A Model for Critically Assessing Exchange Ratios. Uses and Illustration of
the Model. Extension to Cash-for-Stock Deals. Choosing Exchange Ratio
Targets in the "Win-Win" Zone.
Chapter 22
Structuring and Valuing Contingent Payments in M&A 609
Contingent Payments in M&A. Earnouts Can Be Useful; But If So, Why Aren't
They Ubiquitous? Earnouts Are Options on Future Performance. Structuring an
Earnout. Tax and Accounting Considerations. A Generic Approach to Valuing
Earnout Instruments. The Eli Lilly Case. Proposing and Negotiating an
Earnout and Other Contingent Payments.
Chapter 23
Risk Management in M&A 636
Value at Risk When a Deal Fails. Transaction Risk: Types and Sources. Types
of Risk Management. Collars and Their Analysis. Contingent Value Rights
Case. Staged Acquiring Case. Where and When to Manage Risk.
Chapter 24
Social Issues 668
The Importance of Social Issues in M&A. Survey of Social Issues. Impact of
Social Issues on Attractiveness of the Deal. Case Studies in the Role of
Social Issues.
Part Five
Rules of the Road: Governance, Laws, and Regulations 683
Chapter 25
How a Negotiated Deal Takes Place 685
The Deal Shaping Process. Risks: How the Process Can Get Derailed.
Transaction Planning and Preparation. Initiating Discussions. First-Round
Documents. The Definitive Agreement. Disclosures to Investors and
Regulators. Gaining Approval. Case Study: Daimler-Benz and Chrysler.
Chapter 26
Governance in M&A: The Board of Directors and Shareholder Voting 703
Governing Well Is Hard to Do. Good Governance Pays. How Shareholders Rule.
Fiduciary Duties of Target Directors in Considering M&A. Preparing for the
Board's Review of a Deal. How Can Firms Be Governed Better?
Chapter 27
Rules of the Road: Securities Law, Issuance Process, Disclosure, and
Insider Trading 725
Overview of Key Securities Laws and Rules. International Law Comparison.
Disclosures. Insider Trading. Observance of Deal Process.
Chapter 28
Rules of the Road: Antitrust Law 742
Antitrust Law: History and Motives. How Antitrust Regulators and Laws
Affect M&A. U.S. Antitrust Merger Guidelines. Premerger Review Process in
the United States. Antitrust Regulation of M&A in the European Union.
Critical Perspectives on Antitrust Policy.
Chapter 29
Documenting the M&A Deal 766
First-Round Documents. Definitive Agreement. Merger Proxy Statement and
Prospectus.
Part Six
Competition, Hostility, and Behavioral Effects in M&A 771
Chapter 30
Negotiating the Deal 773
The Relevance of Negotiation Process. Behavioral Finance. Influencing
Bargaining Outcomes: An Overview of the Challenge. How to Prepare for a
Negotiation. Managing the Negotiation Process Proactively.
Chapter 31
Auctions in M&A 790
Auction Structures and Motives. Advantages and Disadvantages of Auctions.
Auctions in Practice: The Case of RJR Nabisco. The "Winner's Curse" in M&A:
Is It Real? Some Practical Advice to Sellers in Auctions.
Chapter 32
Hostile Takeovers: Preparing a Bid in Light of Competition and Arbitrage
804
Takeovers Are Games. A Profile of Hostile Takeovers. Beware of the Players,
Both on the Field and Off. The Arb Is the Consummate Economic Actor.
Interpreting Arbitrage Spreads. The Arb Assesses a Recapitalization
Proposal in Terms of Blended Value. Government Constraints on the Game.
Selling Shareholders Face a Prisoner's Dilemma. To Set a Bid Price: Think
Like an Investor. The Game Has Implications for Design and Defense of
Takeovers.
Chapter 33
Takeover Attack and Defense 824
The Prevalence of Antitakeover Defenses. Profile of the Target of a Hostile
Bid. Optionality in Takeover Attack and Defense. Tactics of Takeover
Attack. Tactics of Takeover Defense. Implications for the Practitioner.
Chapter 34
The Leveraged Restructuring as a Takeover Defense: The Case of American
Standard 856
The American Standard Case. The Response. Of Parachutes, Pills, and
Litigation. Restructuring Defenses. When Does a Restructuring Make Sense?
Part Seven
Communication, Integration, And Best Practice 877
CHAPTER 35
Communicating the Deal: Gaining Mandates, Approvals, and Support 879
Core Challenges to Effective Communication. Some Guiding Principles for
Communicating the Deal. Presenting the "Concept Proposal." Communicating
the Deal to the Board for Approval. Communicating with Employees.
Announcing the Deal to the Public.
Chapter 36
Framework for Postmerger Integration 891
Integration Strategy. Implementation of Integration Strategy. The Case of
Union Bank of Switzerland and Swiss Bank Corporation. Integration as
Transformation.
Chapter 37
Corporate Development as a Strategic Capability: The Approach of GE Power
Systems 914
Business Development at GE Power Systems. Deal Process at GE Power Systems.
The M&A "Factory": Operationalizing Business Development. Implications for
Best Practice.
Chapter 38
M&A "Best Practices": Some Lessons and Next Steps 926
Some Elements of M&A Best Practice. Where the Sidewalk Ends. Developing
Best Practitioners. The End of It All. About the CD-ROM 939
References and Suggestions for Further Reading 945
Index 1001
Foreword xv
Preface xvii
Part One
Introduction and Key Themes 1
Chapter 1
Introduction and Executive Summary 3
"How Can My Team Do Better Than the Averages?" A Framework for M&A Success.
Seven New Big Ideas Worthy of the Best Practitioners.
Chapter 2
Ethics in M&A 13
Why Should One Care? In Whose Interests? What Is Good?- Consequences,
Duties, Virtues. Promoting Ethical Behavior.
Greenmail Case: Walt Disney, 1984.
Chapter 3
Does M&A Pay? 30
The Measurement of M&A Profitability: Better Than What? Findings Based on
the Analysis of Returns to Shareholders. Findings Based on the Analysis of
Reported Financial Performance. Findings about the Drivers of
Profitability. Findings from Surveys of Executives. Findings from Clinical
Studies.
Part Two
Strategy and the Origination of Transaction Proposals 67
Chapter 4
M&A Activity 69
M&A Activity Appears in Waves. Explanations of M&A Activity. "Creative
Destruction" as the Driver of M&A Activity. The Many Forms of Economic
Turbulence, and Where to Look for It. Turbulence Drives M&A Activities and
Opportunities.
Chapter 5
Cross-Border M&A 98
Cross-Border M&A Activity. M&A within Regions and Trading Blocs. Drivers of
and Returns from Cross-Border M&A. Strategic Analysis of Countries:
Getting a "View."
Chapter 6
Strategy and the Uses of M&A to Grow or Restructure the Firm 123
Setting Strategy. Expansion by Inorganic Growth. Restructuring,
Redeployment, and Sale. Choosing a Path. Does It Pay to Diversify or Focus
the Firm?
Chapter 7
Acquisition Search and Deal Origination: Some Guiding Principles 183
Eight Principles of Acquisition Search. Case Study: Kestrel Ventures LLC.
Part Three
Diligence, Valuation, and Accounting 205
Chapter 8
Due Diligence 207
The Concept of Due Diligence. Principles and Strategies. Timing, Team, and
Outputs. The Target's View: The Data Room and Its Pressures. Focus on
Knowledge. Excellence in Due Diligence.
Chapter 9
Valuing Firms 247
Rule #1: Think Like an Investor. Rule #2: Intrinsic Value Is Unobservable;
We Can Only Estimate It. Rule #3: An Opportunity to Create Value Exists
Where Price and Intrinsic Value Differ. Rule #4: So Many Estimators, So
Little Time-It Helps to "Have a View." Rule #5: Exercise Estimators of
Intrinsic Value to Find Key Value Drivers and Bets. Rule #6: Think
Critically; Triangulate Carefully. Rule #7: Focus on Process, Not Product.
Rule #8: When in Doubt, see Rule #1. Valuation Case: Chrysler Corporation,
March 1998.
Chapter 10
Valuing Options 296
Option Basics. Option Theory. Option Applications. A Practical Guide to
Financial Option Valuation, with Some Important Caveats.
Chapter 11
Valuing Synergies 325
The Concept of Synergy. Synergy Estimates Must Be a Central Focus of M&A
Analysis. A Framework for Synergy Analysis. Estimating Synergy Value, with
Examples. Synergies in the Daimler/Chrysler Merger. Rules of Thumb.
Chapter 12
Valuing the Firm across Borders 348
How Borders Affect M&A Valuation. Strategy for DCF Approach: Home versus
Foreign Valuation. Adjusting Cash Flows. Estimating the Discount Rate.
Recapitulation: Valuation Process with Adjusted CAPM. Valuation Cases
across Borders.
Chapter 13
Valuing the Highly Levered Firm, Assessing the Highly Levered Transaction
393
The World of Highly Levered Firms. The Effect of Leverage on Firm Value.
The "Whole Deal" Approach. A Case in Leveraged Recapitalization: Koppers
Company. LBO Case: MediMedia International, Ltd. LBO Case #2: Revco Drug
Stores.
Chapter 14
Real Options and Their Impact on M&A 424
Types of Real Options. Where Real Options Appear in M&A. Why Not Value
Everything as an Option? How to Assess the Impact of Real Options. Four
Mini-Cases in the Analysis of Real Options.
Chapter 15
Valuing Liquidity and Control 455
Adjusting Values for Discounts and Premiums. Where Do Illiquidity Discounts
Come From? Where Do Control Premiums Come From? Interaction of Liquidity
and Control. Case Study: Volvo/Renault, 1993.
Chapter 16
Financial Accounting for Mergers and Acquisitions 478
Overview of Purchase Accounting. How to Interpret Reported Financial
Results from a Business Combination. Linkage among Accounting Choices, Form
of Payment, Financing, and Price. Dangers of Earnings Management.
Chapter 17
Momentum Acquisition Strategies: An Illustration of Why Value Creation Is
the Best Financial Criterion 511
Four Cautionary Tales. Momentum Acquisition Strategies. The Arguments for
and against Momentum Acquiring. Value Creation Is the Best Criterion for
Evaluating Acquisition Strategies. Momentum versus Value Strategies.
Part Four
Design of Detailed Transaction Terms 529
Chapter 18
An Introduction to Deal Design in M & A 531
Deal Structures Are Solutions to Economic Problems. Possible Desirables in
Designing a Deal. Design Leads to Results. Each Deal Is a System: The
"Whole Deal" Perspective. Some Implications for the Deal Designer.
Chapter 19
Choosing the Form of Acquisitive Reorganization 547
Five Key Concerns for the Deal Designer. Deals That Are Immediately Taxable
to the Selling Shareholders. Deals That Defer Tax to the Selling
Shareholders.
Chapter 20
Choosing the Form of Payment and Financing 564
Patterns and Trends in Form of Payment. Does Form of Payment Matter?
Considerations in Selecting the Form of Payment. Assessing the Financing
Aspects of a Deal.
Chapter 21
Framework for Structuring the Terms of Exchange: Finding the "Win-Win" Deal
589
A Model for Critically Assessing Exchange Ratios. Uses and Illustration of
the Model. Extension to Cash-for-Stock Deals. Choosing Exchange Ratio
Targets in the "Win-Win" Zone.
Chapter 22
Structuring and Valuing Contingent Payments in M&A 609
Contingent Payments in M&A. Earnouts Can Be Useful; But If So, Why Aren't
They Ubiquitous? Earnouts Are Options on Future Performance. Structuring an
Earnout. Tax and Accounting Considerations. A Generic Approach to Valuing
Earnout Instruments. The Eli Lilly Case. Proposing and Negotiating an
Earnout and Other Contingent Payments.
Chapter 23
Risk Management in M&A 636
Value at Risk When a Deal Fails. Transaction Risk: Types and Sources. Types
of Risk Management. Collars and Their Analysis. Contingent Value Rights
Case. Staged Acquiring Case. Where and When to Manage Risk.
Chapter 24
Social Issues 668
The Importance of Social Issues in M&A. Survey of Social Issues. Impact of
Social Issues on Attractiveness of the Deal. Case Studies in the Role of
Social Issues.
Part Five
Rules of the Road: Governance, Laws, and Regulations 683
Chapter 25
How a Negotiated Deal Takes Place 685
The Deal Shaping Process. Risks: How the Process Can Get Derailed.
Transaction Planning and Preparation. Initiating Discussions. First-Round
Documents. The Definitive Agreement. Disclosures to Investors and
Regulators. Gaining Approval. Case Study: Daimler-Benz and Chrysler.
Chapter 26
Governance in M&A: The Board of Directors and Shareholder Voting 703
Governing Well Is Hard to Do. Good Governance Pays. How Shareholders Rule.
Fiduciary Duties of Target Directors in Considering M&A. Preparing for the
Board's Review of a Deal. How Can Firms Be Governed Better?
Chapter 27
Rules of the Road: Securities Law, Issuance Process, Disclosure, and
Insider Trading 725
Overview of Key Securities Laws and Rules. International Law Comparison.
Disclosures. Insider Trading. Observance of Deal Process.
Chapter 28
Rules of the Road: Antitrust Law 742
Antitrust Law: History and Motives. How Antitrust Regulators and Laws
Affect M&A. U.S. Antitrust Merger Guidelines. Premerger Review Process in
the United States. Antitrust Regulation of M&A in the European Union.
Critical Perspectives on Antitrust Policy.
Chapter 29
Documenting the M&A Deal 766
First-Round Documents. Definitive Agreement. Merger Proxy Statement and
Prospectus.
Part Six
Competition, Hostility, and Behavioral Effects in M&A 771
Chapter 30
Negotiating the Deal 773
The Relevance of Negotiation Process. Behavioral Finance. Influencing
Bargaining Outcomes: An Overview of the Challenge. How to Prepare for a
Negotiation. Managing the Negotiation Process Proactively.
Chapter 31
Auctions in M&A 790
Auction Structures and Motives. Advantages and Disadvantages of Auctions.
Auctions in Practice: The Case of RJR Nabisco. The "Winner's Curse" in M&A:
Is It Real? Some Practical Advice to Sellers in Auctions.
Chapter 32
Hostile Takeovers: Preparing a Bid in Light of Competition and Arbitrage
804
Takeovers Are Games. A Profile of Hostile Takeovers. Beware of the Players,
Both on the Field and Off. The Arb Is the Consummate Economic Actor.
Interpreting Arbitrage Spreads. The Arb Assesses a Recapitalization
Proposal in Terms of Blended Value. Government Constraints on the Game.
Selling Shareholders Face a Prisoner's Dilemma. To Set a Bid Price: Think
Like an Investor. The Game Has Implications for Design and Defense of
Takeovers.
Chapter 33
Takeover Attack and Defense 824
The Prevalence of Antitakeover Defenses. Profile of the Target of a Hostile
Bid. Optionality in Takeover Attack and Defense. Tactics of Takeover
Attack. Tactics of Takeover Defense. Implications for the Practitioner.
Chapter 34
The Leveraged Restructuring as a Takeover Defense: The Case of American
Standard 856
The American Standard Case. The Response. Of Parachutes, Pills, and
Litigation. Restructuring Defenses. When Does a Restructuring Make Sense?
Part Seven
Communication, Integration, And Best Practice 877
CHAPTER 35
Communicating the Deal: Gaining Mandates, Approvals, and Support 879
Core Challenges to Effective Communication. Some Guiding Principles for
Communicating the Deal. Presenting the "Concept Proposal." Communicating
the Deal to the Board for Approval. Communicating with Employees.
Announcing the Deal to the Public.
Chapter 36
Framework for Postmerger Integration 891
Integration Strategy. Implementation of Integration Strategy. The Case of
Union Bank of Switzerland and Swiss Bank Corporation. Integration as
Transformation.
Chapter 37
Corporate Development as a Strategic Capability: The Approach of GE Power
Systems 914
Business Development at GE Power Systems. Deal Process at GE Power Systems.
The M&A "Factory": Operationalizing Business Development. Implications for
Best Practice.
Chapter 38
M&A "Best Practices": Some Lessons and Next Steps 926
Some Elements of M&A Best Practice. Where the Sidewalk Ends. Developing
Best Practitioners. The End of It All. About the CD-ROM 939
References and Suggestions for Further Reading 945
Index 1001
Preface xvii
Part One
Introduction and Key Themes 1
Chapter 1
Introduction and Executive Summary 3
"How Can My Team Do Better Than the Averages?" A Framework for M&A Success.
Seven New Big Ideas Worthy of the Best Practitioners.
Chapter 2
Ethics in M&A 13
Why Should One Care? In Whose Interests? What Is Good?- Consequences,
Duties, Virtues. Promoting Ethical Behavior.
Greenmail Case: Walt Disney, 1984.
Chapter 3
Does M&A Pay? 30
The Measurement of M&A Profitability: Better Than What? Findings Based on
the Analysis of Returns to Shareholders. Findings Based on the Analysis of
Reported Financial Performance. Findings about the Drivers of
Profitability. Findings from Surveys of Executives. Findings from Clinical
Studies.
Part Two
Strategy and the Origination of Transaction Proposals 67
Chapter 4
M&A Activity 69
M&A Activity Appears in Waves. Explanations of M&A Activity. "Creative
Destruction" as the Driver of M&A Activity. The Many Forms of Economic
Turbulence, and Where to Look for It. Turbulence Drives M&A Activities and
Opportunities.
Chapter 5
Cross-Border M&A 98
Cross-Border M&A Activity. M&A within Regions and Trading Blocs. Drivers of
and Returns from Cross-Border M&A. Strategic Analysis of Countries:
Getting a "View."
Chapter 6
Strategy and the Uses of M&A to Grow or Restructure the Firm 123
Setting Strategy. Expansion by Inorganic Growth. Restructuring,
Redeployment, and Sale. Choosing a Path. Does It Pay to Diversify or Focus
the Firm?
Chapter 7
Acquisition Search and Deal Origination: Some Guiding Principles 183
Eight Principles of Acquisition Search. Case Study: Kestrel Ventures LLC.
Part Three
Diligence, Valuation, and Accounting 205
Chapter 8
Due Diligence 207
The Concept of Due Diligence. Principles and Strategies. Timing, Team, and
Outputs. The Target's View: The Data Room and Its Pressures. Focus on
Knowledge. Excellence in Due Diligence.
Chapter 9
Valuing Firms 247
Rule #1: Think Like an Investor. Rule #2: Intrinsic Value Is Unobservable;
We Can Only Estimate It. Rule #3: An Opportunity to Create Value Exists
Where Price and Intrinsic Value Differ. Rule #4: So Many Estimators, So
Little Time-It Helps to "Have a View." Rule #5: Exercise Estimators of
Intrinsic Value to Find Key Value Drivers and Bets. Rule #6: Think
Critically; Triangulate Carefully. Rule #7: Focus on Process, Not Product.
Rule #8: When in Doubt, see Rule #1. Valuation Case: Chrysler Corporation,
March 1998.
Chapter 10
Valuing Options 296
Option Basics. Option Theory. Option Applications. A Practical Guide to
Financial Option Valuation, with Some Important Caveats.
Chapter 11
Valuing Synergies 325
The Concept of Synergy. Synergy Estimates Must Be a Central Focus of M&A
Analysis. A Framework for Synergy Analysis. Estimating Synergy Value, with
Examples. Synergies in the Daimler/Chrysler Merger. Rules of Thumb.
Chapter 12
Valuing the Firm across Borders 348
How Borders Affect M&A Valuation. Strategy for DCF Approach: Home versus
Foreign Valuation. Adjusting Cash Flows. Estimating the Discount Rate.
Recapitulation: Valuation Process with Adjusted CAPM. Valuation Cases
across Borders.
Chapter 13
Valuing the Highly Levered Firm, Assessing the Highly Levered Transaction
393
The World of Highly Levered Firms. The Effect of Leverage on Firm Value.
The "Whole Deal" Approach. A Case in Leveraged Recapitalization: Koppers
Company. LBO Case: MediMedia International, Ltd. LBO Case #2: Revco Drug
Stores.
Chapter 14
Real Options and Their Impact on M&A 424
Types of Real Options. Where Real Options Appear in M&A. Why Not Value
Everything as an Option? How to Assess the Impact of Real Options. Four
Mini-Cases in the Analysis of Real Options.
Chapter 15
Valuing Liquidity and Control 455
Adjusting Values for Discounts and Premiums. Where Do Illiquidity Discounts
Come From? Where Do Control Premiums Come From? Interaction of Liquidity
and Control. Case Study: Volvo/Renault, 1993.
Chapter 16
Financial Accounting for Mergers and Acquisitions 478
Overview of Purchase Accounting. How to Interpret Reported Financial
Results from a Business Combination. Linkage among Accounting Choices, Form
of Payment, Financing, and Price. Dangers of Earnings Management.
Chapter 17
Momentum Acquisition Strategies: An Illustration of Why Value Creation Is
the Best Financial Criterion 511
Four Cautionary Tales. Momentum Acquisition Strategies. The Arguments for
and against Momentum Acquiring. Value Creation Is the Best Criterion for
Evaluating Acquisition Strategies. Momentum versus Value Strategies.
Part Four
Design of Detailed Transaction Terms 529
Chapter 18
An Introduction to Deal Design in M & A 531
Deal Structures Are Solutions to Economic Problems. Possible Desirables in
Designing a Deal. Design Leads to Results. Each Deal Is a System: The
"Whole Deal" Perspective. Some Implications for the Deal Designer.
Chapter 19
Choosing the Form of Acquisitive Reorganization 547
Five Key Concerns for the Deal Designer. Deals That Are Immediately Taxable
to the Selling Shareholders. Deals That Defer Tax to the Selling
Shareholders.
Chapter 20
Choosing the Form of Payment and Financing 564
Patterns and Trends in Form of Payment. Does Form of Payment Matter?
Considerations in Selecting the Form of Payment. Assessing the Financing
Aspects of a Deal.
Chapter 21
Framework for Structuring the Terms of Exchange: Finding the "Win-Win" Deal
589
A Model for Critically Assessing Exchange Ratios. Uses and Illustration of
the Model. Extension to Cash-for-Stock Deals. Choosing Exchange Ratio
Targets in the "Win-Win" Zone.
Chapter 22
Structuring and Valuing Contingent Payments in M&A 609
Contingent Payments in M&A. Earnouts Can Be Useful; But If So, Why Aren't
They Ubiquitous? Earnouts Are Options on Future Performance. Structuring an
Earnout. Tax and Accounting Considerations. A Generic Approach to Valuing
Earnout Instruments. The Eli Lilly Case. Proposing and Negotiating an
Earnout and Other Contingent Payments.
Chapter 23
Risk Management in M&A 636
Value at Risk When a Deal Fails. Transaction Risk: Types and Sources. Types
of Risk Management. Collars and Their Analysis. Contingent Value Rights
Case. Staged Acquiring Case. Where and When to Manage Risk.
Chapter 24
Social Issues 668
The Importance of Social Issues in M&A. Survey of Social Issues. Impact of
Social Issues on Attractiveness of the Deal. Case Studies in the Role of
Social Issues.
Part Five
Rules of the Road: Governance, Laws, and Regulations 683
Chapter 25
How a Negotiated Deal Takes Place 685
The Deal Shaping Process. Risks: How the Process Can Get Derailed.
Transaction Planning and Preparation. Initiating Discussions. First-Round
Documents. The Definitive Agreement. Disclosures to Investors and
Regulators. Gaining Approval. Case Study: Daimler-Benz and Chrysler.
Chapter 26
Governance in M&A: The Board of Directors and Shareholder Voting 703
Governing Well Is Hard to Do. Good Governance Pays. How Shareholders Rule.
Fiduciary Duties of Target Directors in Considering M&A. Preparing for the
Board's Review of a Deal. How Can Firms Be Governed Better?
Chapter 27
Rules of the Road: Securities Law, Issuance Process, Disclosure, and
Insider Trading 725
Overview of Key Securities Laws and Rules. International Law Comparison.
Disclosures. Insider Trading. Observance of Deal Process.
Chapter 28
Rules of the Road: Antitrust Law 742
Antitrust Law: History and Motives. How Antitrust Regulators and Laws
Affect M&A. U.S. Antitrust Merger Guidelines. Premerger Review Process in
the United States. Antitrust Regulation of M&A in the European Union.
Critical Perspectives on Antitrust Policy.
Chapter 29
Documenting the M&A Deal 766
First-Round Documents. Definitive Agreement. Merger Proxy Statement and
Prospectus.
Part Six
Competition, Hostility, and Behavioral Effects in M&A 771
Chapter 30
Negotiating the Deal 773
The Relevance of Negotiation Process. Behavioral Finance. Influencing
Bargaining Outcomes: An Overview of the Challenge. How to Prepare for a
Negotiation. Managing the Negotiation Process Proactively.
Chapter 31
Auctions in M&A 790
Auction Structures and Motives. Advantages and Disadvantages of Auctions.
Auctions in Practice: The Case of RJR Nabisco. The "Winner's Curse" in M&A:
Is It Real? Some Practical Advice to Sellers in Auctions.
Chapter 32
Hostile Takeovers: Preparing a Bid in Light of Competition and Arbitrage
804
Takeovers Are Games. A Profile of Hostile Takeovers. Beware of the Players,
Both on the Field and Off. The Arb Is the Consummate Economic Actor.
Interpreting Arbitrage Spreads. The Arb Assesses a Recapitalization
Proposal in Terms of Blended Value. Government Constraints on the Game.
Selling Shareholders Face a Prisoner's Dilemma. To Set a Bid Price: Think
Like an Investor. The Game Has Implications for Design and Defense of
Takeovers.
Chapter 33
Takeover Attack and Defense 824
The Prevalence of Antitakeover Defenses. Profile of the Target of a Hostile
Bid. Optionality in Takeover Attack and Defense. Tactics of Takeover
Attack. Tactics of Takeover Defense. Implications for the Practitioner.
Chapter 34
The Leveraged Restructuring as a Takeover Defense: The Case of American
Standard 856
The American Standard Case. The Response. Of Parachutes, Pills, and
Litigation. Restructuring Defenses. When Does a Restructuring Make Sense?
Part Seven
Communication, Integration, And Best Practice 877
CHAPTER 35
Communicating the Deal: Gaining Mandates, Approvals, and Support 879
Core Challenges to Effective Communication. Some Guiding Principles for
Communicating the Deal. Presenting the "Concept Proposal." Communicating
the Deal to the Board for Approval. Communicating with Employees.
Announcing the Deal to the Public.
Chapter 36
Framework for Postmerger Integration 891
Integration Strategy. Implementation of Integration Strategy. The Case of
Union Bank of Switzerland and Swiss Bank Corporation. Integration as
Transformation.
Chapter 37
Corporate Development as a Strategic Capability: The Approach of GE Power
Systems 914
Business Development at GE Power Systems. Deal Process at GE Power Systems.
The M&A "Factory": Operationalizing Business Development. Implications for
Best Practice.
Chapter 38
M&A "Best Practices": Some Lessons and Next Steps 926
Some Elements of M&A Best Practice. Where the Sidewalk Ends. Developing
Best Practitioners. The End of It All. About the CD-ROM 939
References and Suggestions for Further Reading 945
Index 1001