Kathy Brittain Richardson, Marcie Hinton

Applied Public Relations

Cases in Stakeholder Management

• Gebundenes Buch

Produktbeschreibung

With its practical orientation and scope, Applied Public Relations is the ideal text for public relations case studies or public relations management courses that emphasize stakeholder groups. Using current cases across a variety of industries, locations, and settings, Richardson examines how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices.

Produktdetails

• Verlag: Jenny Stanford Publishing
• 3rd edition
• Seitenzahl: 258
• Erscheinungstermin: 13. April 2015
• Englisch
• Abmessung: 234mm x 157mm x 18mm
• Gewicht: 476g
• ISBN-13: 9780415526586
• ISBN-10: 0415526582
• Artikelnr.: 36596556

Autorenporträt

Kathy Brittain Richardson is a professor of communication at Berry College, Rome, Georgia, where she has served as provost since 2013. Marcie Hinton teaches public relations in the journalism/mass communication department at Murray State University.

Inhaltsangabe

1. Applied Public Relations: Maintaining Mutually Beneficial Systems of
Stakeholder Relationships
2. Stakeholders: Employees
3. Stakeholders: Communities
4. Stakeholders: Consumers
5. Stakeholders: Media
6. Stakeholders: Investors
7. Stakeholders: Members and Volunteers
8. Stakeholders: Governments and Regulators
9. Stakeholders: Activists
10. Stakeholders: International Cultures
Appendix A: International Association of Business Communicators Code of
Ethics
Appendix B: Public Relations Society of America Code of Ethics