Edward Blair, Johnny Blair

Broschiertes Buch

Applied Survey Sampling

Beschreibung

Providing readers with non-technical and applied explanations of both conceptual and practical aspects of sampling, this book covers the changing technology landscape of survey research and big data.

Autor

Edward Blair is the Michael J. Cemo professor of marketing and entrepreneurship and chair of the Department of Marketing and Entrepreneurship in the Bauer College of Business at the University of Houston. He has been chair of the American Statistical Association Committee on Energy Statistics, which advises the U.S. Energy Information Administration on statistical matters, and previously served on the U.S. Census Bureau Advisory Committee. He has been a National Science Foundation panelist, national conference chair for the American Marketing Association, editorial board member for Journal of Marketing Research, Journal of the Academy of Marketing Science, and Journal of Business Research, and instructor in sampling and survey methods for the American Marketing Association School of Marketing Research. His research interests include survey sampling and cognitive aspects of survey methodology.

Produktdetails

• Verlag: SAGE Publications Inc
• Seitenzahl: 272
• Erscheinungstermin: 16. Dezember 2014
• Englisch
• Abmessung: 231mm x 192mm x 17mm
• Gewicht: 454g
• ISBN-13: 9781483334332
• ISBN-10: 1483334333
• Artikelnr.: 41601384