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The profession of the image consultant is recent, but it covers many topics that are necessary and must be studied. To better know the clients and make a good image diagnosis, the consultant must take into account: anthropometry, biotype, non-verbal language, methods and visagism. A better understanding of these concepts and terms that are part of the daily life of these professionals is important to situate this profession. It is necessary to understand that each individual is unique, and the image consultant's role is to perceive this particularity and to direct the consultancy according to the client's needs; it is to know what led each individual to be the way he is and to discover why some people regress when dealing with themselves in their own image.