Applying Partial Least Squares in Tourism and Hospitality Research

Faizan Ali is an Assistant Professor within the College of Hospitality & Tourism Leadership at the University of South Florida Sarasota Manatee. S. Mostafa Rasoolimanesh is a Senior Lecturer within the Faculty of Hospitality, Food & Leisure Management at Taylor's University. Cihan Cobanoglu is a McKibbon Endowed Chair and Professor within the College of Hospitality and Tourism Leadership at the University of South Florida Sarasota-Manatee.