This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion, the attitude-behavior relation, judgment and inference, cognitive representation, and decision making.
This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion, the attitude-behavior relation, judgment and inference, cognitive representation, and decision making.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Contents: Preface. Part I: New Perspectives on Consumer Information Processing. R.S. Wyer Jr. The Role of Information Processing in Single-Alternative and Multiple-Alternative Judgments and Decisions. S.S. Posavac G.J. Fitzsimons F.R. Kardes D.M. Sanbonmatsu Implications of Selective Processing for Marketing Managers. D.H. Silvera D. Laufer Recent Developments in Attribution Research and Their Implications for Consumer Judgments and Behavior. Part II: New Perspectives on Consumer Information Processing and Research Methods. J.E. Machin G.J. Fitzsimons Marketing by Mistake: The Unintended Consequences of Consumer Research. M. Chandrashekaran K. Rotte R. Grewal Knowledge in Error: Decoding Consumer Judgement With the JUMP Model. B.C. Tietje F.F. Brunel Toward a Unified Implicit Brand Theory. R. March A.G. Woodside Advancing Theory on Consumer Plans Actions and How Marketing Information Affects Both. Part III: New Perspectives on Motivation and Consumer Information Processing. A.B. Markman C.M. Brendl Goals Policies Preferences and Actions. W.Y. Chun A.W. Kruglanski Consumption as a Multiple- Goal Pursuit Without Awareness. F.R. Kardes M.L. Cronley S.S. Posavac Using Implementation Intentions to Increase New Product Consumption: A Field Experiment. A. Florack M. Scarabis S. Gosejohann Regulatory Focus and Consumer Information Processing. Part IV: New Perspectives on Consumer Information Processing and Persuasion. E.J. Strahan S.J. Spencer M.P. Zanna Subliminal Priming and Persuasion: How Motivation Affects the Activation of Goals and the Persuasiveness of Messages. C.V. Dimofte R.F. Yalch Consumer Responses to False Information: Is Believability Necessary for Persuasion? P.J. Mazzocco D.D. Rucker T.C. Brock Implications for Advertising Effectiveness of Divergence Among Measured Advertising Effects. R.C. Goodstein D.A. Cours B.K. Jorgensen J. Sengupta The Positive Effects of Negative Advertising: It's a Matter of Time. S. Yoon P.T. Vargas When "What Might Have Been" Leads to What Isn't Best: Dysfunctional Counterfactual Thinking in Consumer Affect and Cognition. J. Eighmey W. Siu Complementary Roles of Dual-Process Models Theory of Reasoned Action Media Priming and the Concept of Consideration in the Development of Advertising Message Strategies: A Case Study Concerning Youth Views of Military Service Amidst September 11 2001. P.M. Herr J. Nantel F.R. Kardes The Promise of Sociocognitive Consumer Psychology.
Contents: Preface. Part I: New Perspectives on Consumer Information Processing. R.S. Wyer Jr. The Role of Information Processing in Single-Alternative and Multiple-Alternative Judgments and Decisions. S.S. Posavac G.J. Fitzsimons F.R. Kardes D.M. Sanbonmatsu Implications of Selective Processing for Marketing Managers. D.H. Silvera D. Laufer Recent Developments in Attribution Research and Their Implications for Consumer Judgments and Behavior. Part II: New Perspectives on Consumer Information Processing and Research Methods. J.E. Machin G.J. Fitzsimons Marketing by Mistake: The Unintended Consequences of Consumer Research. M. Chandrashekaran K. Rotte R. Grewal Knowledge in Error: Decoding Consumer Judgement With the JUMP Model. B.C. Tietje F.F. Brunel Toward a Unified Implicit Brand Theory. R. March A.G. Woodside Advancing Theory on Consumer Plans Actions and How Marketing Information Affects Both. Part III: New Perspectives on Motivation and Consumer Information Processing. A.B. Markman C.M. Brendl Goals Policies Preferences and Actions. W.Y. Chun A.W. Kruglanski Consumption as a Multiple- Goal Pursuit Without Awareness. F.R. Kardes M.L. Cronley S.S. Posavac Using Implementation Intentions to Increase New Product Consumption: A Field Experiment. A. Florack M. Scarabis S. Gosejohann Regulatory Focus and Consumer Information Processing. Part IV: New Perspectives on Consumer Information Processing and Persuasion. E.J. Strahan S.J. Spencer M.P. Zanna Subliminal Priming and Persuasion: How Motivation Affects the Activation of Goals and the Persuasiveness of Messages. C.V. Dimofte R.F. Yalch Consumer Responses to False Information: Is Believability Necessary for Persuasion? P.J. Mazzocco D.D. Rucker T.C. Brock Implications for Advertising Effectiveness of Divergence Among Measured Advertising Effects. R.C. Goodstein D.A. Cours B.K. Jorgensen J. Sengupta The Positive Effects of Negative Advertising: It's a Matter of Time. S. Yoon P.T. Vargas When "What Might Have Been" Leads to What Isn't Best: Dysfunctional Counterfactual Thinking in Consumer Affect and Cognition. J. Eighmey W. Siu Complementary Roles of Dual-Process Models Theory of Reasoned Action Media Priming and the Concept of Consideration in the Development of Advertising Message Strategies: A Case Study Concerning Youth Views of Military Service Amidst September 11 2001. P.M. Herr J. Nantel F.R. Kardes The Promise of Sociocognitive Consumer Psychology.
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