Nga-Ki Mavis Ho

Appraisal and the Transcreation of Marketing Texts

Persuasion in Chinese and English

• Gebundenes Buch

Produktbeschreibung

This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.

Produktdetails

• Routledge Advances in Translation and Interpreting Studies
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 200
• Erscheinungstermin: 31. Januar 2024
• Englisch
• Abmessung: 229mm x 152mm x 13mm
• Gewicht: 414g
• ISBN-13: 9781032269337
• ISBN-10: 1032269332
• Artikelnr.: 69114194

Autorenporträt

Nga-Ki Mavis Ho is Lecturer in Translation and Interpreting Studies at the University of Edinburgh, UK.

Inhaltsangabe

1. Introduction
2. Transcreation
Marketing Transcreation and Persuasion
3. The Appraisal Framework
4. The Materials and Methods
5. The Presence of Persuasion
6. The Force of Persuasion
7. The Inducements of Persuasion
8. Conclusion