Andere Kunden interessierten sich auch für
![Leadership Effectiveness in Global Teams]( "Leadership Effectiveness in Global Teams")
Leadership Effectiveness in Global Teams17,95 €![Cross-Cultural Differences - Japanese and German Management Styles from the German Perspective]( "Cross-Cultural Differences - Japanese and German Management Styles from the German Perspective")
Cross-Cultural Differences - Japanese and German Management Styles from the German Perspective48,00 €![Cross-cultural Impact On The Budgeting Cycle]( "Cross-cultural Impact On The Budgeting Cycle")
Cross-cultural Impact On The Budgeting Cycle53,99 €![Success Factors of Virtual Teams in the Conflict of Cross-Cultural Team Structures]( "Success Factors of Virtual Teams in the Conflict of Cross-Cultural Team Structures")
Success Factors of Virtual Teams in the Conflict of Cross-Cultural Team Structures48,00 €![Determining Strategies For Cross-cultural Training- India Based MNC]( "Determining Strategies For Cross-cultural Training- India Based MNC")
Determining Strategies For Cross-cultural Training- India Based MNC40,99 €![International Human Resource and Cross Cultural Management]( "International Human Resource and Cross Cultural Management")
International Human Resource and Cross Cultural Management53,49 €![Management Control Systems and Cross-Cultural Research]( "Management Control Systems and Cross-Cultural Research")
Management Control Systems and Cross-Cultural Research59,00 €
The current dissertation makes a preliminary attempt to investigate the validity of alternative WTP gauging methods from the standpoint of consumer characteristics with a special focus on their national cultures. In within sample comparisons, indirect WTP elicitation approaches appear more effective in the Chinese sample compared to direct ones, while direct WTP elicitation approaches appear more effective in the Swiss sample compared to indirect ones. In cross sample comparisons, indirect approaches appear more effective in the Chinese sample than in the Swiss sample, whereas direct approaches appear more effective in the Swiss sample than in the Chinese sample. We attribute these results to the high-context (low-context) cultural characteristics of the Chinese (Swiss) consumers, as observed in the communication scales, which orient Chinese (Swiss) consumers towards indirect (direct) communications, provoking greater (less) other-face concern and patience in the WTP stating procedure.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.