Reinier de Graaf (1964, Schiedam) is a Dutch architect and writer. He is a partner in the Office for Metropolitan Architecture (OMA), where he leads projects in Europe, Russia and the Middle East. Reinier is the co-founder of OMA's think-tank AMO and Sir Arthur Marshall Visiting Professor of Urban Design at the University of Cambridge. He is the author of Four Walls and a Roof: The Complex Nature of a Simple Profession and the novel The Masterplan. He lives in Amsterdam.

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Introduction
1. Tears and Love
- starchitecture
2. Officially Amazing
- world-class
3. Everyone a Winner
- excellence
4. Crisis? What Crisis?
- sustainability
5. All WELL
- wellbeing
6. VancouverTM
- liveability
7. Here nor There
- placemaking
8. Rule Bohemia!
- creativity
9. The B Word
- beauty
10. Architecture without Architects
- innovation
Appendix: The Principles of Profspeak
Acknowledgements
Notes
Index

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