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Graphic design is the activity that deals with the intentional behaviour of forms, their combinations, their associative coherence, the functional possibilities and the aesthetic values captured in the whole called what is designed. Graphic design is the discipline of design oriented towards the solution of visual communication problems that man poses in his process of adapting to the environment according to his needs. This discipline is identified with the human action of conscious change of form. It is creative because something that did not exist is added to a support - to this branch of…mehr

Produktbeschreibung
Graphic design is the activity that deals with the intentional behaviour of forms, their combinations, their associative coherence, the functional possibilities and the aesthetic values captured in the whole called what is designed. Graphic design is the discipline of design oriented towards the solution of visual communication problems that man poses in his process of adapting to the environment according to his needs. This discipline is identified with the human action of conscious change of form. It is creative because something that did not exist is added to a support - to this branch of study responds par excellence to art. In this way, graphic design is characterised as a specific form of art, although it responds to a specific intention, which is visual communication. Contemporary trends in preserving digital archives have evolved, generating a semantic field specific to archival science, or the science of documents, which is linked here to the preservation of graphically designed objects, which constitute a transcendent historical heritage.
Autorenporträt
Messicano. Docente presso la Facoltà di Arti e Design dell'UNAM. Membro del Sistema Nazionale dei Ricercatori-CONACYT di II livello. Laurea in Disegno grafico, Filosofia e Psicologia; Master in Comunicazione; Dottorato di ricerca in Belle Arti presso l'UPV, Spagna; Filosofia all'UNAM, Insegnamento all'UNAM. Autore di 44 libri, 39 capitoli e 147 articoli e manuali.