Are We Really THAT Innovative? - Zega, Lovely Christi
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Many of us know about the story how Kodak failed to lead the wave of touchscreen innovation. The story about how Yahoo failed the internet market is also well known. The other story about the failure of Nokia to catch the innovation in cellphone industry is also popular. In other words, they all want to send a message that in order to be sustainable in the business world, you have to be innovative and open for new market. This book tries to reveal the aspect of innovation from the point of view of employees. Before you read this book, I have to warn you something: do not expect too much of innovation. Happy reading.…mehr

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Produktbeschreibung
Many of us know about the story how Kodak failed to lead the wave of touchscreen innovation. The story about how Yahoo failed the internet market is also well known. The other story about the failure of Nokia to catch the innovation in cellphone industry is also popular. In other words, they all want to send a message that in order to be sustainable in the business world, you have to be innovative and open for new market. This book tries to reveal the aspect of innovation from the point of view of employees. Before you read this book, I have to warn you something: do not expect too much of innovation. Happy reading.
Autorenporträt
Lovely Christi Zega ist Psychologin. Ihre Schwerpunkte sind klinische Psychologie und Arbeitspsychologie. Sie erwarb ihren Bachelor-Abschluss in Psychologie an der Sanata Dharma Universität in Indonesien und ihren Master-Abschluss in Psychologie an der Universität Trier in Deutschland. Sie lebt seit 2011 in Deutschland.