Jono Bacon

Art of Community

Building the New Age of Participation

• Broschiertes Buch

Produktbeschreibung

Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service, or building open source software. The Art of Community helps you recruit members, motivate them, and manage them as active participants. Author Jono Bacon offers experiences and observations from his 14-year effort to build and manage communities, including his current position as manager for Ubuntu.
Discover how your community can become a reliable support network, a valuable source of new ideas, and a powerful marketing force. This expanded edition shows you how to keep community projects on track, make use of social media, and organize collaborative events. Interviews with 12 community management leaders, including Linus Torvalds, Tim O'Reilly, and Mike Shinoda, provide useful insights. Develop specific objectives and goals for building your community Build processes to help contributors perform tasks, work together, and share successes Provide tools and infrastructure that enable members to work quickly Create buzz around your community to get more people involved Harness social media to broadcast information, collaborate, and get feedback Use several techniques to track progress on community goals Identify and manage conflict, such as dealing with divisive personalities

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Produktdetails

• Verlag: O'Reilly Media
• 2nd ed.
• Seitenzahl: 500
• Erscheinungstermin: 26. Juni 2012
• Englisch
• Abmessung: 231mm x 179mm x 35mm
• Gewicht: 890g
• ISBN-13: 9781449312060
• ISBN-10: 1449312063
• Artikelnr.: 34196579

Autorenporträt

Jono Bacon is an award-winning leading community manager, author and consultant. Currently the community manager for the worldwide Ubuntu community, Bacon is a regular keynote speaker, has also authored four books and acted as a consultant to a range of technology companies. Bacon's weblog (http://www.jonobacon.org/) is one of the widest read Open Source weblogs and he writes regularly about community management.

Inhaltsangabe

Foreword from the First Edition
Foreword
Preface
Documenting the Undocumented
The Second Edition
Who Is This Book For?
The Road Ahead
If You Like (or Don't Like) This Book
License
Join Our Community
Typographical Conventions Used in This Book
Safari® Books Online
How to Contact Us
Acknowledgments
Chapter 1: The Art of Community
1.1 Collaboration-Driven Ethos
1.2 The Essence of Community
1.3 The Basis of Communication
1.4 Unwrapping Opportunity
1.5 A Community Manager: Becoming the Community
1.6 Moving Forward
Chapter 2: Planning Your Community
2.1 Planning for Success
2.2 Teams: The Building Blocks of Belonging
2.3 Designing Your Community
2.4 Filling Out the Plan
2.5 Pulling Together the Threads
2.6 Documenting Your Strategy
2.7 Financially Supporting Your Community
2.8 Wrapping Up
Chapter 3: Communicating Clearly
3.1 He Said, She Said
3.2 Building Your Communication Channels
3.3 Leading by Example
3.4 Summary
Chapter 4: Processes: Simple Is Sustainable
4.1 Eyes on the Prize
4.2 Building Great Processes
4.3 Assessing Needs
4.4 Getting Buy-In for Your Processes
4.5 The On-Ramp: Creating Collaborative Processes
4.6 Process Reassessment
4.7 Moving On
Chapter 5: Supporting Workflow with Tools and Data
5.1 Understanding Your Workflow
5.2 Building Great Infrastructure
5.3 Avoiding Resource Fetishism
5.4 Technical Considerations
5.5 Building and Maintaining Transparency
5.6 Regular Workflow Assessment
5.7 Moving On
Chapter 6: Social Media
6.1 Don't Be That Guy/Girl
6.2 Being Social
6.3 Social Media Services in a Nutshell
6.4 Harnessing Social Media
6.5 Social Media on Your Terms
Chapter 7: Building Buzz
7.1 Mindshare
7.2 The Building Blocks of Buzz
7.3 Setting Up Your Base
7.4 The Buzz Cycle
7.5 Buzz Targets
7.6 Building Alliances
7.7 Events and Conferences
7.8 Summary
Chapter 8: Measuring Community
8.1 Community Self-Reflection
8.2 The Foundations of Feedback
8.3 Hooks 'n' Data
8.4 Anonymity and Privacy
8.5 Moving On
Chapter 9: Managing and Tracking Work
9.1 Credibility and the Need to Track Progress
9.2 The Importance of Tracking Our Work
9.3 What We Need to Manage
9.4 Tracking Projects
9.5 Tracking Growth and Decline
9.6 Tracking Health
9.7 Reacting to Community Concerns
9.8 Moving On
Chapter 10: Governance
10.1 Accountability
10.2 Governance Does Not Suck
10.3 Governance and Community
10.4 The Case for Governance
10.5 Learning from the Leaders
10.6 Setting Up a Community Council
10.7 Ubuntu Governance Example
10.8 Expanding Governance
10.9 Summary
Chapter 11: Handling Conflict and Relationships
11.1 The Nature of the Beast
11.2 The Calm Before the Storm
11.3 The Conflict Resolution Process
11.4 Dealing with Burnout
11.5 Handling Absence
11.6 Handling Bereavement
11.7 Summary
Chapter 12: Creating and Running Events
12.1 Building Family Values
12.2 Events
12.3 Getting Organized
12.4 Organizing Physical Events
12.5 Getting Sponsorship
12.6 Case Study: The Ubuntu Developer Summit
12.7 Organizing Online Events
12.8 Summary
Chapter 13: Hiring a Community Manager
13.1 Why Community Building Has Become a Big Business
13.2 The Role of a Community Manager in the Corporation
13.3 Managing Your Community Manager
13.4 Summary
Chapter 14: Community Case Book
14.1 Linus Torvalds, Linux
14.2 Mike Shinoda, Linkin Park
14.3 Mårten Mickos, MySQL and Eucalyptus
14.4 Mike Linksvayer, Creative Commons
14.5 Tim O'Reilly, O'Reilly Media
14.6 Carolyn Mellor, X.commerce, PayPal, and eBay
14.7 Ilan Rabinovitch, Southern California Linux Expo
14.8 Richard Esguerra, Humble Indie Bundle
14.9 Mark Bussler, Classic Game Room
14.10 Mary Colvig, Mozilla
14.11 Dries Buytaert, Drupal and Acquia
14.12 James Spafford, Media Molecule
Chapter 15: Onward and Upward
15.1 Building Our Own Community
15.2 The Community Leadership Summit
15.3 Keeping in Touch
Colophon

Rezensionen

"'The Art of Community' sei jedem Community-Entscheider ans Herz gelegt. Für Manager, die sich am Einstieg in die Themen Web 2.0 und Community-Aufbau versuchen, ist es eine Pflichtlektüre." -- Ubuntu User, Februar 2010

"...jeder Teilnehmer - nicht nur der Leiter - eines Community-Projekts kann daraus Rat und Anregung schöpfen, bis hin zum Umgang mit Konflikten und Störenfrieden auf der Mailingliste." -- Linux Magazin, November 2009