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A fascinating, insider's expose of the way we shop and what persuades us to buy, in an updated paperback edition. Everybody is a shopper, and this book is essential reading for any company involved in the consumer market.

Produktbeschreibung
A fascinating, insider's expose of the way we shop and what persuades us to buy, in an updated paperback edition. Everybody is a shopper, and this book is essential reading for any company involved in the consumer market.
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Autorenporträt
Siemon Scamell-Katz founded a market research agency in the early 1990s that specialized in shopper behavior, and then sold it to TNA (part of the WPP Group) in 2007. Today, he is one of the world's top three experts in consumer behavior and lectures and consults globally.