Guy Kawasaki

Art of the Start 2.0

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

• Broschiertes Buch

Produktbeschreibung

Shows you how to deploy all these new tools. This book helps you master the fundamental challenges that have not changed: building a strong team, creating a product or service, and facing down your competition.

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Produktdetails

• Verlag: Penguin Books UK
• Fully rev. and upd. Ed.
• Seitenzahl: 326
• Erscheinungstermin: 5. März 2015
• Englisch
• Abmessung: 200mm x 128mm x 24mm
• Gewicht: 239g
• ISBN-13: 9780241187265
• ISBN-10: 0241187265
• Artikelnr.: 41556571

Autorenporträt

Guy Kawasaki is the author of twelve books, including Enchantment and Reality Check. He was previously the chief evangelist of Apple, where he worked on the original Macintosh team during the 1980s, and later became a venture capitalist and startup founder. He has a BA from Stanford University and an MBA from UCLA. He lives in the San Francisco Bay Area.

Rezensionen

The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights Arianna Huffington, president and editor in chief, Huffington Post