Artificial Intelligence for Business Creativity
Herausgeber: Pagani, Margherita; Champion, Renaud
Artificial Intelligence for Business Creativity
Herausgeber: Pagani, Margherita; Champion, Renaud
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This book considers Human Centric Artificial Intelligence as AI which possesses an ethical dimension in addition to its technical capabilities.
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This book considers Human Centric Artificial Intelligence as AI which possesses an ethical dimension in addition to its technical capabilities.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Produktdetails
- Produktdetails
- Routledge Focus on Business and Management
- Verlag: Taylor & Francis Ltd
- Seitenzahl: 138
- Erscheinungstermin: 5. Juli 2023
- Englisch
- Abmessung: 143mm x 225mm x 16mm
- Gewicht: 310g
- ISBN-13: 9781032262987
- ISBN-10: 1032262982
- Artikelnr.: 68100763
- Routledge Focus on Business and Management
- Verlag: Taylor & Francis Ltd
- Seitenzahl: 138
- Erscheinungstermin: 5. Juli 2023
- Englisch
- Abmessung: 143mm x 225mm x 16mm
- Gewicht: 310g
- ISBN-13: 9781032262987
- ISBN-10: 1032262982
- Artikelnr.: 68100763
Margherita Pagani, Ph.D., HDR, is a full Professor of Digital and Artificial Intelligence in Marketing, Associate Dean of SKEMA AI School for Business, and Director of SKEMA Research Centre for Artificial Intelligence at SKEMA Business School. She also serves as an Advisor for the European Economic and Social Committee (EESC) and is Associate Editor for Micro & Macro Marketing. Her research interest focuses on the impact of AI on consumer behavior and on digital ecosystems. She has previously held positions at emlyon business school, Bocconi University and MIT's Sloan School of Management and has received global recognition for her research and publications through various awards. Renaud Champion is Founder of PRIMNEXT, an early-stage investment company specialized in valuing disruptive technologies, scaling-up companies operating in advanced robotics and artificial intelligence. He is an advisor to the European Commission on its strategy for AI, Data and Robotics. He created the Artificial Intelligence in Management Institute and as an investor he founded Robolution Capital, the first VC fund dedicated to AI and Robotics.
Foreword
Igor Jablokov
INTRODUCTION
Margherita Pagani and Renaud Champion
PART ONE - Artificial Intelligence and Creativity
1. Creativity and Innovation in the Age of AI
Yoram (Jerry) Wind, Margherita Pagani, and Stacey Lynn Schulman
2. Could Artificial Intelligence make us humans more creative?
Margherita Pagani, Renaud Champion
PART TWO - From Individual Creativity Towards Business Creativity
1. When Artificial Intelligence Systems help to inspire creative new
venture ideas
Margherita Pagani, Nathan Sorin
1. How AI can foster Business Creativity
Margherita Pagani, Renaud Champion
2. Artificial Intelligence and Creativity in Marketing: a proposed
typology and new directions for academia-industry collaborations
Nisreen Ameen, Gagan Deep Sharma, Shlomo Tarba
3. Towards AI-enabled support for creative thinking about business
models
Mark Dowsett, Neil Maiden, Charles Baden-Fuller
4. Conclusions and Future Directions
Margherita Pagani and Renaud Champion
APPENDIX - Think Forward
Legal Issues of AI for Business Creativity
Olivier Lasmoles
Index
Igor Jablokov
INTRODUCTION
Margherita Pagani and Renaud Champion
PART ONE - Artificial Intelligence and Creativity
1. Creativity and Innovation in the Age of AI
Yoram (Jerry) Wind, Margherita Pagani, and Stacey Lynn Schulman
2. Could Artificial Intelligence make us humans more creative?
Margherita Pagani, Renaud Champion
PART TWO - From Individual Creativity Towards Business Creativity
1. When Artificial Intelligence Systems help to inspire creative new
venture ideas
Margherita Pagani, Nathan Sorin
1. How AI can foster Business Creativity
Margherita Pagani, Renaud Champion
2. Artificial Intelligence and Creativity in Marketing: a proposed
typology and new directions for academia-industry collaborations
Nisreen Ameen, Gagan Deep Sharma, Shlomo Tarba
3. Towards AI-enabled support for creative thinking about business
models
Mark Dowsett, Neil Maiden, Charles Baden-Fuller
4. Conclusions and Future Directions
Margherita Pagani and Renaud Champion
APPENDIX - Think Forward
Legal Issues of AI for Business Creativity
Olivier Lasmoles
Index
Foreword
Igor Jablokov
INTRODUCTION
Margherita Pagani and Renaud Champion
PART ONE - Artificial Intelligence and Creativity
1. Creativity and Innovation in the Age of AI
Yoram (Jerry) Wind, Margherita Pagani, and Stacey Lynn Schulman
2. Could Artificial Intelligence make us humans more creative?
Margherita Pagani, Renaud Champion
PART TWO - From Individual Creativity Towards Business Creativity
1. When Artificial Intelligence Systems help to inspire creative new
venture ideas
Margherita Pagani, Nathan Sorin
1. How AI can foster Business Creativity
Margherita Pagani, Renaud Champion
2. Artificial Intelligence and Creativity in Marketing: a proposed
typology and new directions for academia-industry collaborations
Nisreen Ameen, Gagan Deep Sharma, Shlomo Tarba
3. Towards AI-enabled support for creative thinking about business
models
Mark Dowsett, Neil Maiden, Charles Baden-Fuller
4. Conclusions and Future Directions
Margherita Pagani and Renaud Champion
APPENDIX - Think Forward
Legal Issues of AI for Business Creativity
Olivier Lasmoles
Index
Igor Jablokov
INTRODUCTION
Margherita Pagani and Renaud Champion
PART ONE - Artificial Intelligence and Creativity
1. Creativity and Innovation in the Age of AI
Yoram (Jerry) Wind, Margherita Pagani, and Stacey Lynn Schulman
2. Could Artificial Intelligence make us humans more creative?
Margherita Pagani, Renaud Champion
PART TWO - From Individual Creativity Towards Business Creativity
1. When Artificial Intelligence Systems help to inspire creative new
venture ideas
Margherita Pagani, Nathan Sorin
1. How AI can foster Business Creativity
Margherita Pagani, Renaud Champion
2. Artificial Intelligence and Creativity in Marketing: a proposed
typology and new directions for academia-industry collaborations
Nisreen Ameen, Gagan Deep Sharma, Shlomo Tarba
3. Towards AI-enabled support for creative thinking about business
models
Mark Dowsett, Neil Maiden, Charles Baden-Fuller
4. Conclusions and Future Directions
Margherita Pagani and Renaud Champion
APPENDIX - Think Forward
Legal Issues of AI for Business Creativity
Olivier Lasmoles
Index