Artificial Intelligence in Marketing

Herausgeber: Malhotra, Naresh K.; Sudhir, K.

• Gebundenes Buch

Produktbeschreibung

Review of Marketing Research pushes the boundaries of marketingà â â broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).

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Produktdetails

• Review of Marketing Research
• Verlag: Emerald Publishing Limited
• Seitenzahl: 344
• Erscheinungstermin: 13. März 2023
• Englisch
• Abmessung: 235mm x 157mm x 23mm
• Gewicht: 612g
• ISBN-13: 9781802628760
• ISBN-10: 1802628762
• Artikelnr.: 66399478

Autorenporträt

Naresh K. Malhotra is Senior Fellow, Georgia Tech CIBER, and Regents' Professor Emeritus, Scheller College of Business, Georgia Institute of Technology (Georgia Tech), USA. K. Sudhir is James L. Frank '32 Professor of Marketing at the Yale School of Management. His recent research uses AI methods such as NLP, video and music analytics to address questions on advertising, salesforce hiring, online reviews, bias and privacy. Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School. His research combines methods from social sciences and data science, in order to study human processes such as motivation, choice, and creativity.