Artificial Intelligence in Modern Business - P. V., AMUTHA; M., BHUVANESWARI
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"Artificial Intelligence in Modern Business: From Forecasting to Sustainability"Artificial Intelligence (AI) has emerged as a transformative force across industries, reshaping traditional practices and offering innovative solutions to complex problems. In the realm of commerce, AI has opened new avenues for efficiency, accuracy, and customer engagement, heralding a new era of data-driven decision-making and automation. This book explores the multifaceted role of AI in commerce, focusing on its applications, challenges, and the ethical considerations of its integration.

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Produktbeschreibung
"Artificial Intelligence in Modern Business: From Forecasting to Sustainability"Artificial Intelligence (AI) has emerged as a transformative force across industries, reshaping traditional practices and offering innovative solutions to complex problems. In the realm of commerce, AI has opened new avenues for efficiency, accuracy, and customer engagement, heralding a new era of data-driven decision-making and automation. This book explores the multifaceted role of AI in commerce, focusing on its applications, challenges, and the ethical considerations of its integration.
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Autorenporträt
Dr. P. V. AMUTHA., M.Com., M.Phil., PGDCA., Ph.D is presently working as Dept of commerce PA&CS in Sri Krishna Arts and Science College with specialisation in Marketing. She has 15 years of working Experience. She has published various articles in referred journals and in edited volumes. She has presented/participated around 30 conferences.