This book explores the pressing need for strategic communicators to move from their present, often "cheerleader" role supporting its growth, towards a more critical approach, and develop a role that enables them to counter AI-driven threats to communities and relationships.
This book explores the pressing need for strategic communicators to move from their present, often "cheerleader" role supporting its growth, towards a more critical approach, and develop a role that enables them to counter AI-driven threats to communities and relationships.
Lukasz Swiatek lectures in the School of the Arts and Media at the University of New South Wales in Sydney (Australia). He mainly undertakes research in communication and media studies, higher education, and cultural studies. Marina Vujnovic is a professor in the Department of Communication at Monmouth University in West Long Branch, New Jersey (in the United States). Her work explores intersections between journalism and public relations, looking at issues of participation, activism, transparency, and ethics. Chris Galloway teaches public relations on the Auckland (Aotearoa New Zealand) campus of Massey University. His research encompasses crisis communication, reputation management, and AI applications and their impacts. Dean Kruckeberg (APR, Fellow PRSA) is a professor in the Department of Communication Studies at the University of North Carolina at Charlotte (in the United States). He is the author and co-author of many books, book chapters and articles about public relations, focusing on ethics and global public relations.
Inhaltsangabe
1 Introduction The Nature of AI Critical Insights in the Existing Scholarship Other Insights in the Existing Scholarship Significance, Research Approach, and Scope Outline of the Book Summary 2 Advocating for AI-Driven Threats Threats to Communities and Relationships Profession-Related Problems The Tech Giants, Government and Democracy Conclusion Summary 3 From Advocates to Activists The Broader Need for Activism in Practice Embracing Activism Urgently Developing Guardrails Conclusion Summary 4 Theory and Practice to Support Activism Strategic Communicators' Suitability for Critical AI Activism Theory to Support Activism Practice to Support Activism Additional Considerations for Strategic Communicator-Activists Conclusion Summary 5 Beyond Reactive Ethics Unpredictable Contexts for Ethical Questions Ethics and Regulatory Interventions Trust Issues and AI Novel Collaborations to Address Challenges Conclusion Summary 6 Conclusion Forces Pushing Against Critical AI Activism Implications for Policymakers and Organisational Leaders Future Research Directions Summary
1 Introduction The Nature of AI Critical Insights in the Existing Scholarship Other Insights in the Existing Scholarship Significance, Research Approach, and Scope Outline of the Book Summary 2 Advocating for AI-Driven Threats Threats to Communities and Relationships Profession-Related Problems The Tech Giants, Government and Democracy Conclusion Summary 3 From Advocates to Activists The Broader Need for Activism in Practice Embracing Activism Urgently Developing Guardrails Conclusion Summary 4 Theory and Practice to Support Activism Strategic Communicators' Suitability for Critical AI Activism Theory to Support Activism Practice to Support Activism Additional Considerations for Strategic Communicator-Activists Conclusion Summary 5 Beyond Reactive Ethics Unpredictable Contexts for Ethical Questions Ethics and Regulatory Interventions Trust Issues and AI Novel Collaborations to Address Challenges Conclusion Summary 6 Conclusion Forces Pushing Against Critical AI Activism Implications for Policymakers and Organisational Leaders Future Research Directions Summary
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