Holistically addressing the documented needs of practicing artists, this book applies contemporary business management principles to the unique circumstances of people who make their living through creative expression.
Holistically addressing the documented needs of practicing artists, this book applies contemporary business management principles to the unique circumstances of people who make their living through creative expression.
Diane R. Scott is an arts administrator, educator, and writer specializing in the development of resources and programming to support artists in the management of enduring artistic practices. The Director of Artist Services at Mid-America Arts Alliance, Scott is the founding director and principal designer of the Artist INC professional development program. Now in its 16th year, Artist INC programs have been completed by more than 2,500 artists.
Inhaltsangabe
Section I: Today's Artists and the Big Picture. Chapter 1. The Lives of Practicing Artists. Chapter 2. What Does an Enduring Art Practice Look Like? Section II: The Strategic Management Process. Chapter 3. The Strategic Management Process for Individual Artists. Chapter 4 Understanding Yourself and Your Art Today. Chapter 5. Envisioning Your Future Self and Art. Chapter 6. Understanding Your Environment. Section III: The Strategies. Chapter 7. Financial Strategy: How to Get Money. Chapter 8. Financial Strategy: How Money Functions. Chapter 9. Financial Strategy: How to Manage Money. Chapter 10 Marketing Strategy: Product, Place, and Price. Chapter 11. Marketing Strategy: Promotion, Position, and People. Chapter 12. Marketing Strategy: Tactics and Tools. Chapter 13. Human Resource Strategy: Be a Good Boss to Yourself. Chapter 14. Legal Strategy: Business Structure, Contracts, and Copyright. Section IV: Action, Reflection, and Resilience. Chapter 15. Nurturing an Enduring Creative Process
Section I: Today's Artists and the Big Picture. Chapter 1. The Lives of Practicing Artists. Chapter 2. What Does an Enduring Art Practice Look Like? Section II: The Strategic Management Process. Chapter 3. The Strategic Management Process for Individual Artists. Chapter 4 Understanding Yourself and Your Art Today. Chapter 5. Envisioning Your Future Self and Art. Chapter 6. Understanding Your Environment. Section III: The Strategies. Chapter 7. Financial Strategy: How to Get Money. Chapter 8. Financial Strategy: How Money Functions. Chapter 9. Financial Strategy: How to Manage Money. Chapter 10 Marketing Strategy: Product, Place, and Price. Chapter 11. Marketing Strategy: Promotion, Position, and People. Chapter 12. Marketing Strategy: Tactics and Tools. Chapter 13. Human Resource Strategy: Be a Good Boss to Yourself. Chapter 14. Legal Strategy: Business Structure, Contracts, and Copyright. Section IV: Action, Reflection, and Resilience. Chapter 15. Nurturing an Enduring Creative Process
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