Diane Scott

Artist Entrepreneurship for Life

Making Art Work for You

• Broschiertes Buch

Produktbeschreibung

Holistically addressing the documented needs of practicing artists, this book applies contemporary business management principles to the unique circumstances of people who make their living through creative expression.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 320
• Erscheinungstermin: 12. Dezember 2024
• Englisch
• Abmessung: 229mm x 152mm
• ISBN-13: 9781032748313
• ISBN-10: 1032748311
• Artikelnr.: 71262994

Autorenporträt

Diane R. Scott is an arts administrator, educator, and writer specializing in the development of resources and programming to support artists in the management of enduring artistic practices. The Director of Artist Services at Mid-America Arts Alliance, Scott is the founding director and principal designer of the Artist INC professional development program. Now in its 16th year, Artist INC programs have been completed by more than 2,500 artists.

Inhaltsangabe

Section I: Today's Artists and the Big Picture. Chapter 1. The Lives of
Practicing Artists. Chapter 2. What Does an Enduring Art Practice Look
Like? Section II: The Strategic Management Process. Chapter 3. The
Strategic Management Process for Individual Artists. Chapter 4
Understanding Yourself and Your Art Today. Chapter 5. Envisioning Your
Future Self and Art. Chapter 6. Understanding Your Environment. Section
III: The Strategies. Chapter 7. Financial Strategy: How to Get Money.
Chapter 8. Financial Strategy: How Money Functions. Chapter 9. Financial
Strategy: How to Manage Money. Chapter 10 Marketing Strategy: Product,
Place, and Price. Chapter 11. Marketing Strategy: Promotion, Position, and
People. Chapter 12. Marketing Strategy: Tactics and Tools. Chapter 13.
Human Resource Strategy: Be a Good Boss to Yourself. Chapter 14. Legal
Strategy: Business Structure, Contracts, and Copyright. Section IV:
Action, Reflection, and Resilience. Chapter 15. Nurturing an Enduring
Creative Process