Arts and Business
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This edited volume distinguishes itself from other writings aimed at closing the gap between art and business, as it does not have a firm standpoint in one of these fields, but treating them as symmetrical and equal. The belief that by giving art and business an equal weight, the editors also create the opportunity to communicate to a wider audience and construct a path forward for art and business to coexist.

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Produktbeschreibung
This edited volume distinguishes itself from other writings aimed at closing the gap between art and business, as it does not have a firm standpoint in one of these fields, but treating them as symmetrical and equal. The belief that by giving art and business an equal weight, the editors also create the opportunity to communicate to a wider audience and construct a path forward for art and business to coexist.
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Autorenporträt
Elena Raviola is Associate Professor at the School of Business, Economics and Law at University of Gothenburg, Sweden and works also at the Department of Organization at Copenhagen Business School, Denmark. Peter Zackariasson is an Associate Professor in Marketing at the School of Business, Economics and Law at University of Gothenburg, Sweden.