Ascending Growth - Chen, Eve; Radoicic, Ljubica; Cowell, Brett
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"A must read for every B2B marketer..." - Thomas Barta, co-author of #1 marketing leadership book, 'The 12 Powers of a Marketing Leader". Improve Customer Value. Drive Business Growth. Elevate Your Career. Ascending Growth is a must-read book for marketers and leaders who seek proven frameworks and insights that will help Marketing ascend from revenue generator to strategic growth enabler and beyond. The book introduces The Growth Experience (GX) model as a means to challenge limitations and find growth opportunities, enabling organizational alignment and seeking a "win-win-win" at the overlap…mehr

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Produktbeschreibung
"A must read for every B2B marketer..." - Thomas Barta, co-author of #1 marketing leadership book, 'The 12 Powers of a Marketing Leader". Improve Customer Value. Drive Business Growth. Elevate Your Career. Ascending Growth is a must-read book for marketers and leaders who seek proven frameworks and insights that will help Marketing ascend from revenue generator to strategic growth enabler and beyond. The book introduces The Growth Experience (GX) model as a means to challenge limitations and find growth opportunities, enabling organizational alignment and seeking a "win-win-win" at the overlap of organizational growth, people growth, and customer growth. The authors use their combined six decades of marketing and organizational change experience to empower your success as a leader. They demystify both the "what" and "how" of growth using the Revenue Generation Value Chain (RVC) and Ascending Growth Method (AGM) frameworks introduced in the book, and support these with frequent distinctions, real-world examples, and case studies. Are you ready to grow?
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Autorenporträt
Eve Chen is a best-selling author, coach, serial entrepreneur, veteran growth marketer, and change driver with extensive experience from several global organizations. In 2015, she developed the Revenue Generation Value Chain (RVC) and a maturity framework to guide organizations to transform into high-performing systems with a methodical approach and align their resources to build a robust growth engine to exceed their goals. Currently, she leads The Growth Engine, a revenue performance consulting firm that focuses on helping business leaders accelerate their revenue results, and holds the position of Growth Experience Officer (GXO) for MOD Commerce, a global solution provider that helps retailers do more and sell faster. Eve has an MBA from the Macquarie Graduate School of Management and is on the boards of several tech startup companies.