Seung Ho Park, Gerardo Rivera Ungson, Jamil Paolo S. Francisco

ASEAN Champions

• Gebundenes Buch

Produktbeschreibung

This book examines successful firms operating within the ASEAN Economic Community, their reasons for success, and their role in regional integration.

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Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 268
• Erscheinungstermin: 28. März 2017
• Englisch
• Abmessung: 235mm x 157mm x 19mm
• Gewicht: 543g
• ISBN-13: 9781107129009
• ISBN-10: 1107129001
• Artikelnr.: 45153358

Autorenporträt

Seung Ho Park is Parkland Chair Professor of Strategy at China Europe International Business School. He was the founding President of Samsung Economic Research Institute China. He co-authored the awarding-winning book Rough Diamonds: The Four Traits of Successful Breakout Firms in BRIC Countries, and his research has been published in leading journals, including the Academy of Management Journal, Academy of Management Review, and the Journal of International Business Studies.

Inhaltsangabe

Part I. The Antecedents of ASEAN Integration: 1. Our core arguments
2. Mapping ASEAN integration
3. Toward an ASEAN economic community
Part II. ASEAN Champions: Strategies for Enduring Success: 4. Preserving institutional legacy
5. Leveraging market power
6. Pioneering marketing strategies
7. Deepening localization
8. Fostering internationalization
9. Building synergy
10. Nurturing human capital
Part III. Strategic Imperatives and Policy Implications: 11. Implications for management and policy
12. Epilogue.