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From decorated NYPD Detective to CEO of an award-winning marketing agency, Greg Demetriou knows a thing about resilience and reinvention. When his career was cut short by a near-fatal, in the line of duty shooting, Greg needed to reimagine his life. Never one to fear a challenge, he embarked on a new business path. With the conviction that failure was not an option, he immersed himself in learning the ins and outs and challenges of growing an organization. Though the road was not always smooth, the small print and mail business he purchased 30 years ago is now a successful, full-service marketing agency. Along the way, Greg used his passion for writing to chronicle his experiences. This book is a compilation of those works-hints, tips, and observations-put together to impart a sense of the journey and day-to-day life in the corner office.