A complex, intriguing, and important verbal entity, our cognition has been the subject of a vast number of opinions, studies, and analyses. To accommodate the assorted possible audiences, this book outlines several views of the assertive communication...our cognition being the most important one. Because the author's goal is to provide a deep understanding of cognition and a will to incorporate the streams of positive psychology the book reveals different exercises and trainings for making communication more assertive with the help of modifying our cognition.