Owoeye Oluwaseun

Assesment of Mobile Commerce Adoption for Business Transactions

• Broschiertes Buch

Produktbeschreibung

The Central Bank of Nigeria recently introduced the cashless policy and licensed some mobile payment operators to reduce the volume of cash used for business transactions and thereby reduce cash handling costs by banks amongst other objectives. The success of this policy is dependent on the development and adoption of alternative payment options by bank customers, one of which is mobile banking and mobile payments which are the sub-sets of m-commerce. However, in spite of the potentials of the use of Mcommerce and proliferation of internet and mobile phones in Nigeria, its level of adoption is very much low. This study investigated the adoption level and contributory factors of Data privacy and security, Affordability of service costs, Good Interface design for ease of use, Trust in service provider, Relative advantage to business, Adopters Knowledge of mobile commerce technology, Device and network reliability as determinants of further consumer adoption of mobile commerce for business transactions in Nigeria.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 136
• Erscheinungstermin: 15. März 2019
• Englisch
• Abmessung: 220mm x 150mm x 9mm
• Gewicht: 221g
• ISBN-13: 9783659957970
• ISBN-10: 3659957976
• Artikelnr.: 56147987

Autorenporträt

Autore: Oltre 12 anni di esperienza nella gestione di implementazioni di sistemi di pagamento su larga scala e di operazioni IT presso istituzioni finanziarie con una comprovata esperienza nella fornitura di servizi finanziari digitali su più canali (EFT, ACH, POS, Mobile, Carte e ATMS). Seun è anche uno studioso che si occupa di ricerca sulle innovazioni dei sistemi di pagamento.