Assessing and MitigatingBusiness Risks in India - Bhasin, Balbir B.
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Eight in 10 people say a company's commitment to a social issue is important in deciding where to work. Communicating Business Responsibility offers an exhaustive toolbox of the most effective instruments for communicating social and environmental business performance. Chapter cases provide rich practice coverage and connect concepts and solutions for day-to-day business realities. The contents present an integrated marketing communication perspective, which allows the reader to organize communication tools into a coherent management framework for marketing, communication, public relations and…mehr

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Produktbeschreibung
Eight in 10 people say a company's commitment to a social issue is important in deciding where to work. Communicating Business Responsibility offers an exhaustive toolbox of the most effective instruments for communicating social and environmental business performance. Chapter cases provide rich practice coverage and connect concepts and solutions for day-to-day business realities. The contents present an integrated marketing communication perspective, which allows the reader to organize communication tools into a coherent management framework for marketing, communication, public relations and sustainable business practitioners alike. Only the combination of cause-related and social marketing, strategic stakeholder assessment and internal and external communication, informal and formal sustainability can provide the appropriate marketing and communication mix necessary to communicate about grasping market opportunities, attracting and motivating employees, and boosting company reputation.
Autorenporträt
Dr. Balbir B. Bhasin is the Ross Pendergraft Endowed Professor of International Business at the University of Arkansas--Fort Smith. He holds a Master of International Management (MIM) degree (with distinctions) from the Thunderbird School of Global Management in Arizona, and a PhD in International Business from the University of South Australia in Adelaide. Dr. Bhasin has spoken at both Harvard and Oxford. He is multicultured and multilingual and has lived and done business in Asia, Australia, Europe, North America, and Africa. He is also the author of Doing Business in the ASEAN Countries and Assessing and Mitigating Business Risks in India. He advises companies eager to benefit from the opportunities in emerging Asia.