Assessing Media Education provides guidelines for media educators and administrators in higher education media programs who are creating or improving student-learning assessment strategies. Covering the topics and categories established by the Acc
Assessing Media Education provides guidelines for media educators and administrators in higher education media programs who are creating or improving student-learning assessment strategies. Covering the topics and categories established by the Acc
Contents: Preface. Part I: Developing the Assessment Plan.W.G. Christ Introduction--Why Assessment Matters. M.L. James R.F. Ervin Developing the Assessment Plan. W.G. Christ T. Hynes Mission Statements. Part II: Developing Student Learning Outcomes.J. Henderson Law and Policy. P.B. Summers History. B.B. Hines Diversity. A. Delwiche B. Gersch S. Williams-Rautiola Production and Graphics. M.J. Haefner Ethics. H. Ruminski Critical Thinking. R.B. Rubin A.M. Rubin Research and Information Gathering. S. Finn D. Majka Media Writing. T. Dickson Reporting and Editing. P. Voakes Numbers and Statistics. D. Kruckeberg Public Relations. B.E. Barnes Advertising. Part III: Measuring Student Learning Outcomes.P. Parsons Indirect Measures: Institutional Data Surveys Interviews and Advisory Boards. D.A. Grady Indirect Measures: Internships Careers and Competitions. D.E. Tucker Direct Measures: Examinations. S.O. Irwin Direct Measures: Embedded "Authentic" Assessment. R. Donald Direct Measures: Portfolios. R.C. Moore Direct Measures: The Capstone Course. Part IV: Using Assessment: Case Studies.K.A. Hansen University of Minnesota. J. Foote Arizona State University. P. Otto J.M. Yerian J.V. Turk Virginia Commonwealth University. J.H. Keefer Zayed University. L.F. Rakow Reflections on the Impact of Assessment on Accreditation: Foxes and Henhouses.
Contents: Preface. Part I: Developing the Assessment Plan.W.G. Christ Introduction--Why Assessment Matters. M.L. James R.F. Ervin Developing the Assessment Plan. W.G. Christ T. Hynes Mission Statements. Part II: Developing Student Learning Outcomes.J. Henderson Law and Policy. P.B. Summers History. B.B. Hines Diversity. A. Delwiche B. Gersch S. Williams-Rautiola Production and Graphics. M.J. Haefner Ethics. H. Ruminski Critical Thinking. R.B. Rubin A.M. Rubin Research and Information Gathering. S. Finn D. Majka Media Writing. T. Dickson Reporting and Editing. P. Voakes Numbers and Statistics. D. Kruckeberg Public Relations. B.E. Barnes Advertising. Part III: Measuring Student Learning Outcomes.P. Parsons Indirect Measures: Institutional Data Surveys Interviews and Advisory Boards. D.A. Grady Indirect Measures: Internships Careers and Competitions. D.E. Tucker Direct Measures: Examinations. S.O. Irwin Direct Measures: Embedded "Authentic" Assessment. R. Donald Direct Measures: Portfolios. R.C. Moore Direct Measures: The Capstone Course. Part IV: Using Assessment: Case Studies.K.A. Hansen University of Minnesota. J. Foote Arizona State University. P. Otto J.M. Yerian J.V. Turk Virginia Commonwealth University. J.H. Keefer Zayed University. L.F. Rakow Reflections on the Impact of Assessment on Accreditation: Foxes and Henhouses.
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