Assessing Media Education

A Resource Handbook for Educators and Administrators
Herausgeber: Christ, William G.

• Broschiertes Buch

Produktbeschreibung

Assessing Media Education provides guidelines for media educators and administrators in higher education media programs who are creating or improving student-learning assessment strategies. Covering the topics and categories established by the Accrediting Council on Education in Journalism and Mass Communications, this key resource guides readers through the steps of developing an assessment plan, establishing student learning outcomes in the various areas of the curriculum, and measuring those outcomes. This timely and critical volume provides detailed discussion on: *developing an assessment plan, placing special emphasis on mission statements; *the development of student-learning outcomes, with chapters reflecting the eleven competencies presented in the ACEJMC requirements; and *indirect and direct measures of student-learning outcomes, ranging from advisory boards to examinations. The volume concludes with case studies of programs at different points in their development of student outcomes, illustrating the implementation of assessment plans in a variety of contexts. As assessment gains importance throughout the curriculum, Assessing Media Education will be a useful and practical resource for media educators and administrators as they grapple with the challenges of assessment.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 600
• Erscheinungstermin: 27. Januar 2006
• Englisch
• Abmessung: 229mm x 152mm x 32mm
• Gewicht: 857g
• ISBN-13: 9780805852264
• ISBN-10: 0805852263
• Artikelnr.: 21348315

Autorenporträt

William G. Christ

Inhaltsangabe

Contents: Preface. Part I: Developing the Assessment Plan.W.G. Christ
Introduction--Why Assessment Matters. M.L. James
R.F. Ervin
Developing the Assessment Plan. W.G. Christ
T. Hynes
Mission Statements. Part II: Developing Student Learning Outcomes.J. Henderson
Law and Policy. P.B. Summers
History. B.B. Hines
Diversity. A. Delwiche
B. Gersch
S. Williams-Rautiola
Production and Graphics. M.J. Haefner
Ethics. H. Ruminski
Critical Thinking. R.B. Rubin
A.M. Rubin
Research and Information Gathering. S. Finn
D. Majka
Media Writing. T. Dickson
Reporting and Editing. P. Voakes
Numbers and Statistics. D. Kruckeberg
Public Relations. B.E. Barnes
Advertising. Part III: Measuring Student Learning Outcomes.P. Parsons
Indirect Measures: Institutional Data
Surveys
Interviews
and Advisory Boards. D.A. Grady
Indirect Measures: Internships
Careers
and Competitions. D.E. Tucker
Direct Measures: Examinations. S.O. Irwin
Direct Measures: Embedded "Authentic" Assessment. R. Donald
Direct Measures: Portfolios. R.C. Moore
Direct Measures: The Capstone Course. Part IV: Using Assessment: Case Studies.K.A. Hansen
University of Minnesota. J. Foote
Arizona State University. P. Otto
J.M. Yerian
J.V. Turk
Virginia Commonwealth University. J.H. Keefer
Zayed University. L.F. Rakow
Reflections on the Impact of Assessment on Accreditation: Foxes and Henhouses.